non-profit organizations

Wal-Mart Knocks Off the Girl Scouts

August 3, 2009

(Welcome MacLeans Readers… Please join the conversation! ) Just when you think your opinion about Wal-mart might be changing… Just when you think that maybe, just maybe, Wal-mart was learning to be a better citizen… Wal-mart turns around and does something really … despicable. It’s not discriminating against women, strong-arming suppliers, polluting neighborhoods or racing [...]

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When the Organization Wears its Brand

July 31, 2009

The organization itself can wear the brand — it isn’t just the employees’ who can “wear the brand”. The organization’s physical being can (and should) express its brand and purpose. When an organization expresses its purpose through the way it is physically situating itself, I like to think of it as “whereing” the brand. From [...]

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Honey is really bee vomit: Why we should label “NonProfit” Organizations “For-Purpose” Organizations

March 28, 2008

“You catch more flies with honey than vinegar.” Would this advice make any sense if, instead, it was: “You catch more flies with bee vomit than vinegar”? Heck no. That’s why it makes a difference when organizations have positive, attractive, and descriptive names. Names matter Names convey identity. They can be crafted to emphasize one [...]

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