meaning

Is Gamification a Cure for Entitlement?

October 19, 2011

What value is all this talk about gamification? It’s one thing to deploy game-design tactics to turn your for-profit services (like Foursquare or Hashable) into games. By playing games, folks actually will train themselves to use these products. More troubling to me is the idea of using gamification to redesign work tasks. Gamification and Work [...]

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The “New” Crisis of Meaning?

October 4, 2011

What’s up with the word “new” in the phrase “meaning is the new motivator”? From all corners of the interwebz conversation about ‘business’, I see mention of this idea that meaning at work is something new, something that we have just begun to desire. Seriously. It seems to come as a surprise, or as a [...]

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Make Distinctiveness Matter by Linking It To Organizational Purpose

June 14, 2011

Does it really matter if an organization is “distinctive”? When an organization’s distinctiveness (identity) is linked with the organization’s purpose (greater social goal), the organization’s unique qualities provide the unique resources needed to achieve that purpose. Organizational Distinctiveness is more than Positioning Managers often dismiss the concept of organizational “distinctiveness”, thinking that distinctiveness is only [...]

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Insights about Authenticity from the Open Community Book Tour

December 22, 2010

I’m taking part in the virtual book tour and are doing to explore concepts from . Maddie and Lindy, along with their colleague Jamie Notter, have long been some of my favorite bloggers. “Even though” they write about communications strategies, and focus on a very specific type of organization (associations), their ideas are big, broadly [...]

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Girl Scouts Rebrand Their Cookies: “Every Cookie Has A Mission”

February 18, 2010

The Girl Scouts have been busy with their organizational re-branding efforts. With the start of the 2010 Cookie Season, they have a new branding campaign specifically designed to make Girl Scout cookies meaningful. Back when I wrote the post Wal-Mart Knocks Off the Girl Scouts, about Walmart entering into competition with the Girls Scouts on [...]

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