One of my blogging e-mentors asked “If you had one question about blogging that you could have answered with a magic wand, what would that question be?” I’m a big fan of magic wand questions– I use them all the time with my kids, and so I took the bait.
My one question? Where do I find (more) reflective executives? Not just executives who are more reflective, but more of them, too.
Why this question? It comes down to the whole idea of niche blogging and blogging for a particular audience. As I have been putting together advice and insights to share at our Workshop on Blogging for Management Scholars, I’ve been contrasting my practice with ‘best practice’.
Probably the thing I do the least “well” as a blogger is target my audience. Despite having a regular group of readers, a happy number of subscribers, and gradually rising ‘good quality’ traffic, I haven’t put much effort into targeting my niche as “authority bloggers” would recommend.
Why? I think it’s because I’m not sure that the ‘niche’ exists. So, my questions for you, dear readers:
Where do you should I look for the reflective executives, the managers who think not only about their own leadership, or their own personal branding, but also about corporate strategy and reputation?
Where can we look for the managers who, despite their place in the middle of an organization, rise above the limitations of their defined roles to take an enterprise perspective? (And yes, Darden EMBA students, I’m talking about you…)
Where can we find the managers, in both for-profit and not for profit organizations, who put organizational purpose first?
Most importantly, where can we find any of these kinds of reflective executives online (beyond the HBR site).
As I encourage more management scholars to turn outwards toward practitioners (managers & consultants), how can I help them and all of us find the kind of readers who’d be interested in posts that engage their critical thinking, connective thinking, and personal reflection?
Any ideas? Where do we go to find more readers like you?
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I am an organizational identity and reputation scholar with a PhD in leadership & organizations. I research, write, teach and consult with organizations about the relationships between organizational identity, actions, and purpose. See the 
