September 22, 2010
Organizations are organic things — they are born, they die, they suffer and they thrive. But very few organizations flourish. Organizations that flourish are rare creatures. We find them where business goals are tied to larger purpose, where larger purpose is linked to community needs, and where individuals’ authentic selves are nourished by and engaged [...]
Read the full article →
February 18, 2010
The Girl Scouts have been busy with their organizational re-branding efforts. With the start of the 2010 Cookie Season, they have a new branding campaign specifically designed to make Girl Scout cookies meaningful. Back when I wrote the post Wal-Mart Knocks Off the Girl Scouts, about Walmart entering into competition with the Girls Scouts on [...]
Read the full article →