Posts tagged as:

iPhone

Can Starbucks Touch Your Soul?

by cv harquail on October 8, 2009

When an organization is being authentic, you can feel it. Even when its character is being expressed in a very small way, or through a very small action, an organization’s expression of its authentic self can touch your soul.

I was reminded of the power of small, authentic acts to touch your soul while I was reading Ryan Jones’ recent post “Pearl Jam, Seattle Movements & Lack of Purpose“. (Ryan blogs at M Cause, about marketing & brands, causes, and purpose.) Describing a gap he saw there between ‘creating a movement’ and ‘having a purpose’, Ryan writes:

Starbucks, for example, is a Seattle brand that doesn’t just want to be a brand…it wants to be a movement. Starbucks wants to “align with one of the greatest movements towards finding a connection with your soul.”

I’m a big fan of Starbucks coffee and I enjoy hanging out there with a great cup of joe and my laptop in tow, but I’m not sure that I would say that it has touched my soul lately.

Ryan’s comment made me chuckle–

Who ever thinks of big corporate coffee giant Starbucks as touching your soul?

In the big picture, I reckon that Starbucks is trying to touch my soul and the souls of its other customers. They certainly seem to be trying hard with all their social media efforts. They know that their business is not ‘all about the coffee’ anymore.

Still, I’m not “feeling the love” from any of their corporate initatives. Sure, I’m happy that the Anniversary Blend is back, and that my husband can get his pumpkin spice latte. And, in theory, I’m happy that Via is now available nationwide so that I will never be completely without a safety net.

But touching my soul? I don’t think so.

Except that recently, a Starbucks DID touch my soul.

In fact, it touched my soul noticeably enough that I whipped out my trusty iPhone and took some shots. (espresso pun there)

Check out this display at my favorite “I’m here to work” Starbucks.starbucks siren.jpg

This is a party favor left over from a celebration for a departing store manager. (She got promoted.)

One of the baristas made this, and they all took turns getting their pictures takes as the Starbucks Siren. Then, they left it up in the store (for about 2 weeks) and invited customers to get their pictures taken as the Siren.

I was having a bad hair day so I declined to get my photo taken, but I did take one for the woman behind me in line. She and I – and the barista behind the counter — had one of those “moments” where we were laughing about our mutual espresso addictions and just being together in this ‘third place’.

Why did this experience touch me?

Not too read too much into it, but I enjoyed how the Starbucks Siren let each barista and each customer “be” a part of Starbucks, even for a moment.

I’m not completely sure what that did for me, but I know that I enjoyed the idea that the baristas and the customers had fun with this. The experience surrounding the Siren felt “real” to me, because I knew that one of the baristas had made it, that it was intended for employees, that it was instead shared with customers, and that it was “about” the organization.

Can you think of anything else that would explain why this stuck with me, in a positive way?

I’d love your thoughts on this….

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Authenticity: Is there an app for that?

by cv harquail on July 20, 2009

A few weeks ago, I finally gave up  my shiny-pink Motorola phone personalized with Hello Kitty stickers, and moved to the lbd of digital tools. Yes, I bought an iPhone.

My iPhone purchase completed a long, slow and ultimately satisfying move from anything PC & Microsoft to all things Apple & Google, a move that has some very important ramifications for my personal identity. But I’ll save my reflections on those for another post, because this move also has some ramifications for authentic organizations.

First, let’s face the truth: Getting an iPhone does change your life.

Perhaps the first way that an iPhone changes your life is that you start to look for apps (applications) that will make everything that you ever wanted to do easier to do.

Apps can automate things that drive you crazy (I can have my music and my phone in the same portable rectangle!), apps can automate processes that you’ve wanted to do that were previously too awkward or dorky (Check out my French & Latin vocabulary flashcards!). Apps can even automate things you never even thought would be possible for you (I can identifying birds by their songs!).

I’ve been told by advertising and so I believe: If there’s something you want to do, there is an app for that. iphone.jpg

An App for Authenticity?

Which begs the question: Why not an app for Authentic Organizations?

If you could create an app for being more authentic what would it look like?

I’ve always been a fan of beeper studies, like those by Csikszentmihalyi, where they use beepers to interrupt people at random times during their day to inquire about their “flow state”. I love the idea of setting up a reminder and then forgetting about it, so that the reminder feels ‘new’ (and less like a workaround for my steel-sieve mind).

So thinking about random reminders and random reinforcement, could we use this idea to create an iPhone-based application for authenticity? Could we write a little program so that organization members would randomly receive little prompts that ask:

In the work that you’re doing right now, what would it mean to be [insert desired identity characteristic here]?

The Authenticity Questions: What does it mean to be ……?

When you ask organization members “What does it mean to be x?” , where x is whatever characteristics they collectively want to be, you’re essentially asking them to find ways to express this desired identity in their actions.

When organization members collectively express “who we want to be” in “what we are doing” the organization is being authentic.

The Authenticity Prompt: Be more ….

In addition to asking people questions that would encourage them to think about how to demonstrate the organization’s identity in whatever they’re doing, you could also use this app to prompt organization members with specific requests:

  • Be more x.
  • Express x in the next thing you do.
  • Notice something around you that reminds you that this organization is x.
  • Acknowledge a colleague for expressing x in her/his behavior.

Maybe this would work like those e-mails that I signed up for from hassle me, (You know, those e-mails that remind me to backup my blog database every seven days or so? Those e-mails that have pretty much saved my digital life?”) They’d be occasional, random, energetic reminders of how you and your colleagues want to be, and how you want the organization to be.200907201613.jpg

Sure, there is the chance that people would ignore the prompts. It could become tedious to be asked to express their organization’s authenticity through what they are doing… The whole thing could end up being as easy to dismiss as the framed mission statements or the slogans on the coffee mugs.

Authenticity Prompts as a leadership tool

Which reminds me of something that the Ivorydale Soap Plant manager, Lloyd Ward, did while he was leading the transformation of that manufacturing facility into a “high commitment work system”.

Every work day, Ward sent out to managers’ mailboxes and line workers’ break room bulletin boards an 8.5 x 11 sheet of paper with his daily thoughts about what it takes to lead a major organizational change, and why any of us in the organization would want to do it. Sometimes these leadership thoughts were deep reflections, other times they were questions, but every time you could tell that Ward had written them himself, had thought about the idea and considered how it could be applied to the challenges we were facing at Ivorydale.

Come to think of it, Ward’s leadership notes were a bit like a blog post on paper. Low tech, but it worked.

IMG_0712.JPGEach time we received one of Ward’s leadership statements, we managers would talk about them. The line workers/technicians would mention them in conversation and people would argue over whether the ideas were relevant or not.

Everyday, we/the organization got a prompt to think about how we individually and collectively could lead the transformation of the plant. Sometimes we even tried to implement these ideas. Even better, sometimes putting these ideas into practice actually made the difference.

So maybe this idea of an iPhone app for authenticity is not so strange after all.

An authenticity leadership tool could be something as simple as using new technology to deliver a consistent leadership message:

Let’s be who we say we want to be, and let’s do it now.

Would you use an app like that?

{postscript: Here’s an app for assessing how/when you are happy. A direct re-application of  Csikszentmihalyi’s studies.}

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