Defining Authenticity

Can Starbucks Touch Your Soul?

October 8, 2009

Tweet When an organization is being authentic, you can feel it. Even when its character is being expressed in a very small way, or through a very small action, an organization’s expression of its authentic self can touch your soul. I was reminded of the power of small, authentic acts to touch your soul while […]

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The 3 Inviolable Rules of Authentic Organizations

September 17, 2008

Tweet While working on some ideas in the pipeline, I realized that I have a few absolutes about what defines when organizations are being authentic. I’ve tried to whittle these down to their basic descriptions and to take away a bit of the specificity that makes the ideas seem academic and/or too complex.  Here are […]

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Black Organizations: Authenticity through "an obligation to our own"?

September 5, 2008

Tweet What makes an organization or business authentically “Black”? [Or for that matter, what makes an organization authentically "feminist", authentically "Mormon", authentically "Republican", and so on?] By my definition, an organization is authentically “Black” not when the majority of its members or employees are Black, but when the organization promotes the interests of the Black […]

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“Loving” my Authentic CSA? Good to know I’m not crazy….or alone!

June 9, 2008

Tweet Every now and then, when I think about what thinking about Authenticity does to me, I start to wonder if I’m crazy. Does anyone else get excited by “Girlcotts”, corporate shills, rice pudding, or bad branding plays? Well, here’s some perspective on my recent post, re: ‘Loving my CSA‘: Data point: When I googled […]

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Authentic Food Organizations: Why I love my CSA

May 29, 2008

Tweet Spring is here, and I’m in love again… with my CSA. CSA as in “cyber-spouse avatar”? No, CSA as in Community Supported Agriculture. It’s a group of us — 55 families, Farmer John (that’s John, below), the five or so employees of John’s Starbrite Farm, and 20 weeks of organic produce. [Quick introduction: Community […]

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Authentic, but how? What questions would you ask this organization….

May 21, 2008

Tweet Readers- I found a great story in my local paper about a woman in my town who sings in a men’s chorus. Yes, you read that correctly–She is in a Men’s chorus. While not exactly like the photo, above, I think the ratio in this chorus is at least 75:1 men to woma n. […]

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It’s not that hard to recognize an organization’s authenticity. Even a child can do it.

February 16, 2008

Tweet “Mom, this company really shows their believingness.” So said my nine-year-old daughter. She had just noticed that the tag hanging from the T-shirt I gave her for Valentine’s Day was made from “100% post-consumer waste”. She already knew that the T-shirt was from a company called PositiviTee, that the graphic image printed on the […]

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Gilmore and Pine’s Authenticity Paradox

January 12, 2008

Tweet The authenticity paradox, as defined by James H. Gilmore and B. Joseph Pine II in their book “Authenticity: What consumers really want”, contains the following axioms: If you are authentic, you don’t have to say you’re authentic. If you say you’re authentic, then you’d better be authentic. It’s easier to be authentic, if you […]

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