David Armano

BP’s Bravest Brandividual: What could be motivating Darryl Willis?

June 22, 2010

If you’ve been paying attention to BP’s “Making it right” newspaper advertising, or if you’ve seen BP’s recent television advertising, you’ve seen BP’s new Brandividual Darryl Willis. Aside from Tony Hayward, BP’s walking PR disaster CEO, Darryl Willis is the only person with a name shown by BPs own advertisements as being in charge of [...]

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What’s a Brandividual?

May 20, 2009

When I read that David Armano had “invented” the term “Brandividual” a few months ago, I muttered choice words from an array of Continental languages and berated myself for not having TM’d the word myself. Back when I started researching the practices of employee branding and ‘wearing the brand’, I’d toyed with the idea of [...]

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$819 Billion to show us that transparency is not enough

February 12, 2009

Earlier today I was mulling over a post by Rachel Happe at The Social Organization, arguing for more transparency about organizational budgets and compensation plans. Rachel asserts that “accounting is really an exercise about setting our priorities and ensuring that we are acting on and accounting for those priorities. ” Thus, Rachel recommends that organizations [...]

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