(No, it was not “Get right back on.” Everybody knows that.) Sustaining organizational authenticity requires continually realigning organizational identity, purpose and action. But realigning can be harder to do than you’d think. I learned recently, after falling off a horse, that getting back into action was only the start of a longer, harder realignment process. [...]
I am an organizational consultant, change advocate, and organizational identity/reputation scholar with a PhD in leadership & organizations. I research, write about, and consult with organizations on the relationships between organizational identity, actions, and purpose. I teach Technology Management, part-time, at Stevens Institute of Technology.
My current research focuses on how social technologies in the workplace can drive organizational change, generate meaning, and catalyze purpose. See the 
