Posts tagged as:

Corporate Responsibility

"The most threatening circumstances can be experienced as the most highly motivating if—and this is a very big “if”—the purposes which we serve feel “significant” enough to the organization’s members."

choices road sign 2.jpg

Looking over research on "leadership during crisis", I was reading the report "Raising The Stakes or Finally Seeing Them Clearly?: Balanced Leadership in Times of Economic Crisis, by Jusela, Wiggenhorn, & Gentile. (The report can be downloaded at the Aspen Institute website.) It is a call for us to rethink what leadership can be and business can do.

This report answers the big picture questions behind the arguments that MBAs had a big role in creating the financial mess and that business schools were also at fault for creating narrowly focused leaders. Our current economic crisis has made more of us aware of 6 Paradoxes of Leadership, argue Jusela, Wiggenhorn, & Gentile. If we confront these leadership paradoxes head on, whatever actions leaders choose will be more effective.Aspen Institute logo.jpeg

In their introduction to the paradoxes, Jusela, Wiggenhorn, & Gentile capture all the dimensions of our current situation nationally and globally: – the steep and punishing plunge of the market,- the permanent disappearance of wealth, – the crushing of our confidence in out economic system, – a sense of trauma that is breeding helplessness, – relentless bad news, – pessimism, and – the debilitating skepticism towards proposed solutions.   You’ve been living this too, so you can recognize how apt their description is of our current economic situation and the crisis of leadership we’re experiencing right now.

Except that the report was written in 2002. Seven years ago.

When I actually realized that this report was about some other economic crisis, I shivered in the chill of ‘deja vu all over again.’ Not only was the description of the economic situation familiar, but also the leadership vacuum was the same then as it seems to be now. Not much at all has changed, not even the questions. As the prescient authors clarified:

With all of this “sturm and drang,” over economic downturn, the role and even the significance of the business leader seems less than clear. What can individual leaders, or even teams of managers who understand the concept of collective leadership do, in the face of such a debacle?

If we choose to see them, the true stakes of corporate leadership are being revealed and the true responsibilities and functions of corporate leaders are being defined, (emphasis mine) even as the impacts on all stakeholders are heightened by economic upheaval. Through a series of apparent “leadership paradoxes,” the clarity of vision made possible in such times can be examined.

With insight and wisdom seldom seen even in leadership tomes, Jusela, Wiggenhorn, & Gentile identify these paradoxes of leadership during crisis, and then discuss leaders’ possible responses to these paradoxes. Their full discussion is worth the time it might take you to read the whole 10-page report, and the report can be printed out to share with colleagues.

To give you a quick overview of these paradoxes and perhaps pique your curiosity, I’ve [click to continue…]

If you're interested in this issue, please subscribe to my RSS feed. Or, use the blue box (upper right) to get an emailed update. Join the conversation below...

{ 1 comment }

omnicom_logoI am struggling to understand the pattern of reactions to a recent critique of an organization’s authenticity. Bob Garfield, writing in Monday’s (7/21) Advertising Age, has an Open Letter to Omnicom President-CEO John Wren, asking Wren to look at the contradiction between Omnicom’s public Statement on Corporate Responsibility and the homophobia represented in three recent advertisements by Omnicom Group agencies TBWA and BBDO.

Exhorts Garfield:

“Stop the dehumanizing stereotypes. Stop the jokey violence. There is no place in advertising for cruelty. Pull the campaign. Do it now. Then tell your agencies how to behave.” (emphasis mine)

Of the 73 comments (so far, at 7.24 noon) on Garfield’s Open Letter, only 4 of these comments refer to Garfield’s central critique and his actual request: that Wren should ensure that the work of the agencies he leads represents the agencies’ policy.

The vast majority of comments on the AdAge page critique Garfield’s characterization of these three adverts as homophobic, while a few support it. Garfield is told everything from that he is wrong, he doesn’t know what homophobia is, he is too sensitive, and too politically correct to the other extreme, that he is naive and that he has not gone far enough in his criticism. In general, the pattern in the blogworld is the same: mostly criticism and some small, occasionally impassioned but not completely focused support.

Some comments get close, but….

Check out how these four supportive comments get closer to the real issue, but still don’t quite make it there:

Karen McBain: ‘Using mass media to reinforce ANY negative stereotype as a means of growing market share and sales is socially irresponsible. The buck doesn’t stop with John Wren: the marketers who paid for the Dodge and Snickers work are just as much to blame.”
* Okay, the marketers need to pay attention too.

Galen Bernard: John Wren should be made aware of this spot and he should be worried. Not that some of his London based creatives are homophobes …but that they are small thinkers.
* Wren should care, but mostly because the ads are dumb.

Terry Floyd Johnson: John Wren not only needs to step in, but make a public apology for so gross of a hate commercials, attacking gays, lesbians and bisexuals.
* Wren should say he/they are sorry. (Is that enough?)

Jack Jones: The spots are only symptomatic of a bigger problem. … A commercial does not hatch in a vacuum. It’s seen and produced and commented upon by scores of people. How many individuals do you think saw this commercial during its production process without noticing the potential issues? That’s the most disturbing part of all. … There continues to be an arrogance and ignorance in our industry that no one wants to admit. Writing a letter to John Wren doesn’t begin to address the real problem.
* The whole Some people in the industry is are homophobic,racist, sexist… and Wren can’t affect that.

Notice that no one is saying:

john wren omnicomHey Omnicom/Wren–
Put your products where your promises are!

Maybe Garfield’s phrasing is too dramatic, maybe his rhetorical strategy of indignance pushes a few buttons. But even so, why miss the real point, that the CEO should take responsibility for keeping the organization’s behavior aligned with its statements of purpose, vision and value?

What I don’t understand about the responses to Garfield’s letter is that so few people are focused on holding Wren accountable for aligning his organization’s actions with its words. Why is this?

Striving for authenticity, for alignment between who you say you are, what you believe about yourself, and how you behave as an organization, is the responsibility of the organization’s leadership.

And responsibility for being authentic is not confined to leadership: Keeping behavior aligned with the organization’s statements of purpose, vision and value is the responsibility of every employee. The people at Omnicom know this– it’s right here in Omnicom’s Code of Conduct statement:

Our reputation depends, to a very large measure, on you taking personal responsibility for maintaining and adhering to the policies and guidelines set forth here. Your continued cooperation in this regard is appreciated.

So, what are the employees of Omnicom’s agencies saying? What do they think of this criticism of their work and their organizations? And, how is John Wren, Omnicom’s leader, planning to respond?

These are not (only) questions of political correctness and social responsibility; these are questions about whether an organization is willing to hold itself accountable for putting into practice what it says is important.

Given that it is the leader’s responsibility to make sure that the organization at least strives for authenticity, what will John Wren do?

Technorati Tags: ,,,,,,,

{ 4 comments }