5 Reasons Why Being Authentic Can Be Bad For Your Organization

March 5, 2008

Tweet Being authentic requires constant vigilance. Authentic organizations need constantly to monitor the relationship between their identity, their image, and their actions. Ideally, the organization wants to catch (and fix) any misalignments before others notice, because these misalignments can easily be interpreted as signs that the organization isn’t authentic or isn’t intending to remain authentic. […]

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