Co-Branding

Employee Branding in Reverse: Satyam Scandal turns employees into Untouchables?

January 22, 2009

(photo of Satyam colleagues by Tony George) When the organization you work for is involved in a major ethics scandal– does this mean that you and all other members are ‘marked’ too? And does this make sense? Yes. When the organization that you are part of becomes tainted by a public scandal, you and other [...]

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