Employee Branding, done well, can be a great tool for the organization. The organization gets employees to behave in ways that are aligned with the organization’s desired brand message, and employees get a sense of connection to the brand and what it stands for, as well as a little bit of empowerment for making these [...]
I am an organizational consultant, change advocate, and organizational identity/reputation scholar with a PhD in leadership & organizations. I research, write about, and consult with organizations on the relationships between organizational identity, actions, and purpose. I teach Technology Management, part-time, at Stevens Institute of Technology.
My current research focuses on how social technologies in the workplace can drive organizational change, generate meaning, and catalyze purpose. See the 
