Brand(ing):Inside & Outside

The Lyin’, the Which? , and The Wardrobe: Palin’s new clothes cost her more than $150,000

October 23, 2008

Sarah , Sarah , Sarah . Just when I’m ready to move on to other topics, you serve up yet another opportunity to understand organizations and authenticity. This time, the lessons are all about image, and the relationship between how we present ourselves and who we really are. If Palin’s wardrobe upgrade had been well-executed, [...]

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Can an employee be “too authentic”?

February 28, 2008

“The guy was too authentic to do his job!” The employee in question worked for an organization that created “lifestyle” products for the action sports market. He worked as an editor and was responsible for updating the organization’s website every morning. The organization positioned itself as having authentic insight into the action sports community, because [...]

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