Is there a Business Model behind that Values Statement?

March 1, 2012

Tweet There are many fledgling businesses that have laudable intent and shaky commercial foundations.   This is a problem because, in an ideal world, the businesses that stand for values we share should also be able to sustain themselves as businesses. That’s the key premise underneath social entrepreneurship and conscious capitalism. Purpose-driven organizations need compelling values, but they also need […]

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Make Distinctiveness Matter by Linking It To Organizational Purpose

June 14, 2011

Tweet Does it really matter if an organization is “distinctive”? When an organization’s distinctiveness (identity) is linked with the organization’s purpose (greater social goal), the organization’s unique qualities provide the unique resources needed to achieve that purpose. Organizational Distinctiveness is more than Positioning Managers often dismiss the concept of organizational “distinctiveness”, thinking that distinctiveness is […]

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Capturing Authenticity in Your Business Name: Dangerous Mathematicians

April 6, 2010

Tweet Over the weekend I took my family over to Brooklyn to visit our groovy friend Lizz. Part of the plan was to wander around Boerum Hill and explore (okay, window shop and eat ice cream). As per usual, I found it necessary to stick my nose in someone else’s business. Wouldn’t you *have* to […]

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Organic Discount or Competency Penalty? The real reason organic wines sell for less

March 9, 2010

Tweet Stereotypes about non-profit and for-profit firms explain why organic wine can’t command higher prices. Today’s Freakonomics column picks up on UCLA research reported earlier this week by Matt McDermot at The researchers, Magali Delmas and Laura E. Grant, demonstrated that organic wine cannot command as high a price as conventional (non-organic) wine. This […]

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Fix the Brand of Men’s Figure Skating: Send Out the Clowns, and get me Johnny Weir

February 19, 2010

Tweet The ‘Brand of Men’s Figure Skating’ is broken. The brand lacks coherence, it isn’t compelling, and sometimes it isn’t even attractive. And it’s all because of what those guys wear. In an ideal world, the Brand of Men’s Figure Skating reflects a hearty frisson between between the brand’s two defining attributes: Athleticism & Artistry. […]

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Girl Scouts Rebrand Their Cookies: “Every Cookie Has A Mission”

February 18, 2010

Tweet The Girl Scouts have been busy with their organizational re-branding efforts. With the start of the 2010 Cookie Season, they have a new branding campaign specifically designed to make Girl Scout cookies meaningful. Back when I wrote the post Wal-Mart Knocks Off the Girl Scouts, about Walmart entering into competition with the Girls Scouts […]

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Authentic Student Entrepreneurs: Embedding Personal, Product and Organizational Brand

February 17, 2010

Tweet What do fledgling entrepreneurs need to know about creating authenticity? And what, if anything, does this have to do with cupcakes? I had a chance to try to boil it all down to a few key ideas when I taught two classes of an undergraduate Entrepreneurship course at NYU’s Stern School of Business. My […]

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Bias Bingo: Blending Branding and Learning

November 4, 2009

Tweet I love it when basic business science can be applied to important causes. So, I was excited when my favorite FemaleScienceProfessor pointed me towards a clever website designed to teach about gender bias: The Gender Bias Learning Project. The Gender Bias Learning Project is a great demonstration of how basic web skills, clever marketing […]

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EmployER Branding vs. EmployEE Branding

June 24, 2009

Tweet Sometimes the distinctions between terms are irrelevant; they don’t make much of a difference. Not so with the distinction between employEE branding and EmployER branding. Just the switch of one letter, and the switch of the organization’s focus, makes all the difference. EmployER Branding EmployER branding is all about creating a sense of place. […]

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What’s a Brandividual?

May 20, 2009

Tweet When I read that David Armano had “invented” the term “Brandividual” a few months ago, I muttered choice words from an array of Continental languages and berated myself for not having TM’d the word myself. Back when I started researching the practices of employee branding and ‘wearing the brand’, I’d toyed with the idea […]

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