Does it really matter if an organization is “distinctive”? When an organization’s distinctiveness (identity) is linked with the organization’s purpose (greater social goal), the organization’s unique qualities provide the unique resources needed to achieve that purpose. Organizational Distinctiveness is more than Positioning Managers often dismiss the concept of organizational “distinctiveness”, thinking that distinctiveness is only [...]
I am an organizational consultant, change advocate, and organizational identity/reputation scholar with a PhD in leadership & organizations. I research, write about, and consult with organizations on the relationships between organizational identity, actions, and purpose. I teach Technology Management, part-time, at Stevens Institute of Technology.
My current research focuses on how social technologies in the workplace can drive organizational change, generate meaning, and catalyze purpose. See the 
