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benefits of taking responsibility

Frontpage of the Rocky Mountain News - Rocky Mountain News_1236110690252 The Rocky Mountain News, one of Denver, Colorado’s two daily newspapers, closed on Feb 27 after nearly 150 years of operation. While the print edition is completely gone, and the signs were removed from the building just two days after the closing was announced, the Rocky Mountain News online edition is (still) up, running many variations on the theme "eulogy".

A Video Tribute

The most prominent piece in the online edition, above the fold, is a video story about the closing of  the paper. This video tribute, "Final Edition", was put together by Matthew Roberts, a multimedia producer working with a team of multimedia journalists at The Rocky Mountain News. Denver newspaper

"Final Edition" features interviews with several newsroom employees and even a few of the paper’s readers, who tell you what this organization ‘meant’ to them.  Interviews and at-home footage of one married couple, both journalists at the Rocky Mountain News, give a sense of the impact of the closing not only on the journalists as employees and professionals but also as parents and partners. You can sense that they know they are losing something more than a job or a morning newspaper.

If I were teaching business undergraduates right now, I’d ask them to watch the video and read the comments about it on Vimeo’s site. Then we could have a conversation about who this organization really was. … and what it means when a cultural institution dies.

But the most telling snippet of video …

is the footage of the newsroom employees being told that the paper is closing. It’s striking to hear the Scripps  executive, explaining to the employees, tell them that

"It’s certainly nothing you did. You all (the employees) did everything right. While you were out doing your part the business model and the economy changed. The Rocky became a victim of that." (at 16:40)

The executive’s tone is matter of fact; he sounds so objective that you almost believe his truthiness . But really, he is telling a story, not reporting the facts. His story is that the economy killed the Rocky Mountain News, not bad management, a lack of executive leadership, or a corporation wanting to cut its losses by cutting off one operation. His explanation of what happened puts all the blame on the market, and assigns no responsibility to the executives themselves. He says "the business model changed" as though there were no executives making (or not making) strategic decisions. He describes The Rocky Mountain News as a "victim"’.

In his defense, this executive is only echoing what Scripps CEO Rich Boehne said in the official AP story:

"Today the Rocky Mountain News, long the leading voice in Denver, becomes a victim of changing times in our industry and huge economic challenges."

The language is so passive… and so devoid of responsibility, authority, and leadership.

If only the Scripps executives had taken more responsibility …

… maybe the corporation would have learned something. As I discussed in earlier posts about the financial crisis ( e.g., Can Taking Responsibility Be Good For You , 6 Reasons Taking Responsibility Can be Good for You) and as Bob Sutton explains so clearly in a recent post about Taking the Blame:

It turns out that research on CEO and management apologies shows that the firms with the best performance over the long haul are led by people who get credit when things go well and take blame when things go badly. Taking blame indicates that the CEO has learned something from the troubles and is going to take steps to correct course; denying blame is seen as a sign of self-delusion, a lack of control over the company, and an inability to learn.

So the executives’ words demonstrate something about their own self-delusion, their own lack of control, and their own ability to learn. How does that make the employees feel? You can tell a little bit from the expressions on their faces in the video tape, from the resignation and frustration in their voices. But also you can tell from a little, handwritten notice, taped onto the Sports Desk’s overhead sign.

The notice renames the desk "Titanic’s Band."

For more,

See "The Death Throes of My Newspaper, by Nancy Mitchell in Salon, for more on this.
Regina Mc Combs at Pointer Online tells how the video was created, in her post "Rocky Mountain News Chronicles Its Closing in Video".
For a reflection by an outside journalist, see also "A private obituary: Rocky Mountain News" by Ken Judah Freed, Media Industry Examiner.

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responsibility sign In my previous post, Can Taking Responsibility for the Financial Crisis Be Good For You ?,  I argue that taking responsibility is the one thing that you and your organization can do , right now, to improve your organization’s financial future.

When an organization takes responsibility, it shifts how it sees itself. It moves from being a bystander to being an influential participant. In contrast, an organization that doesn’t take responsibility ends up reinforcing its own passivity, leaving it at the mercy of other organizations. An organization that takes responsibility moves itself into the fray and positions itself to make a difference.

Taking responsibility lets your organization take (back) control.

When your organization takes responsibility for its contribution to a bad situation, your organization changes how you (the organization’s members) see the organization’s role in the current crisis and also how you see the organization’s role in creating a better situation. By taking responsibility, your organization shifts itself away from being a victim or a bystander and towards being an influential participant.

Here are 6 Reasons why taking responsibility can be good for your organization, even in a bad situation:

1. Taking responsibility makes action possible.

Organizations that take responsibility move from being impotent to being influential. Organizations that see themselves as influential assume that it is possible to move into a bad situation and change it. In contrast, organizations that believe themselves to be impotent have no reason to even try to make a difference.

2. Taking responsibility sets the expectation, within your organization, that action is forthcoming.

Accepting responsibility for a negative outcome can lead to increased commitment by your organization to do better, because saying you’re wrong sets up a tension to be right the next time.  Have you ever heard someone say they’re sorry without suggesting that they’ll try harder or do something different the next time?  The same is true with organizations.

Within the organization, members recognize that taking public responsibility for contributing to a failure is quickly followed by expectations by outsiders and insiders that the organization will do better in the future. The organization expects to be held accountable by others, and by itself, for trying to do better. The expectation the you’ll be held accountable increases the chance that you’ll at least try to do something.

3. Taking responsibility leads your organization to take a new look at the bad situation that it helped to create, and to understand what and how it contributed to the situation.

By taking responsibility for its part in creating a bad situation, your organization shows that it has recognized that its earlier actions have somehow contributed to the negative result. The organization’s next step is to understand what it did and what it could have done but chose not to do. Being able to see both the road taken and the roads not taken gives the organization a bigger picture of what actions were possible.  organizations take responsibility, authenticity

4. Taking responsibility makes it possible for your organization to learn and creates the possibility that your organization will get it right the next time.

Once it accepts that other actions were possible and that these other actions might have made a more positive contribution, your organization can analyze and understand why it chose the path it did. This builds the organization’s capacity for self reflection and self-understanding. This capacity for self reflection allows your organization to investigate the relationship between its actions, its intent, and the actual outcome.  And, when organizations are able to diagnose why they acted a certain way, they can make changes to their processes so that their future actions take these ‘whys’ into account.  This is called organizational learning .

5. Taking responsibility leads your organization to take more responsibility, and expand its circle of influence .

Organizations that take responsibility for their part in a bad situation can learn from this experience to become more responsible in other areas and at later times.  Taking responsibility in one arena can be the first step towards creating a culture of responsibility.  In an organization with a culture of responsibility, members share the belief that what they do has an impact. This is critical for helping organization members stay motivated and engaged in the organization’s work.

6. Finally, taking responsibility gives your organization the energy to move on to problem-solving.

Your organization knows, deep down, when it is culpable. But, if your organization is denying its responsibility, it is wasting a lot of precious energy– energy that could be better used to make a positive difference.  By giving up its claims of innocence and accepting responsibility, your organization frees up energy that can be used to solve problems, create new opportunities, and even help other organizations.

With regard to the current financial crisis…

… it’s not as though any financial organization’s culpability is in question — there seems to be more than enough blame and more than enough collective collusion to go around at least once. Few if any business organizations can legitimately claim to be without fault. And even those organizations that are less culpable than others still need to move forward and take charge of their future.

Of course, once your organization sees itself (and presents itself) as a participant that helped to create the current bad situation, your organization needs to be prepared to accept blame for what it has done wrong or poorly.  But being blamed seems a small price to pay for empowerment and forward motion that is created when your organization takes responsibility.

Thoughts? Please share in the comments, below.

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