being authentic

4 Reasons Why Socializing Your Intranet Makes Organizational Change Easier

August 3, 2011

Tweet You can make the process of becoming a Social Organization a little easier if you start by socializing your intranet. Why? Because the shared, cohering nature of your intranet makes ‘social’ change efforts more comprehensive, more democratic, less scary, and more reinforcing of collective identity. In my previous post, I argue that we should […]

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Social Organizations from the Inside Out: Start with Your Intranet

July 27, 2011

Tweet What’s the best strategy for making your organization more social? Where do you start to transform your systems, so that you can transform your organization? Many social media experts suggest that you work from the outside-in. They encourage organizations to start with one function and one stakeholder group, and ‘get social’ by linking CRM […]

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Why Should Organizations be Authentic? The Competing Logics of Trust & Uniqueness

June 1, 2011

Tweet Everyone agrees: It’s a good thing for organizations to be authentic. Where folks disagree, though, is why organizations should be authentic. Deep down, we know that authenticity is valuable. But when we try to talk about “why our organization should be more authentic” and convince others to pursue authenticity, our conversations can get pretty […]

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A Quiet Thank You to our Transgender Colleagues

November 19, 2010

Tweet November 20th is Transgender Day of Remembrance, a day to honor people we have lost due to anti-transgender bias, prejudice, or hatred. While I can be thankful that I have no friends or family members who have died due to anti-transgender bias, I do have friends and family members who have been hurt by […]

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An MBA’s loss on 9/11: A Tale of Two Responses

September 10, 2010

Tweet (This story was originally posted in September of 2009, and is slightly revised here.) You will read many stories today recounting the heroism and the losses experienced nine years ago. We know now how many individuals and organizations rose up to help victims of the WTC & Pentagon attacks, and how individually and collectively […]

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Corporate Logo Tattoos: The wrong way to wear the brand

March 31, 2010

Tweet In the domain of “things I just don’t understand about people’s relationship(s) to organizations” is this nagging question: Why would anyone want to brand themselves with a corporate logo? Way back when I began studying organizational identification and employee branding (branding in the metaphorical sense), I heard about an April Fool’s Joke on NPR […]

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Twitter Lists: Coolness or Ease of Categorization?

October 30, 2009

Tweet Rethink the conventional ‘meaning’ of Twitter Lists. Now that Twitter lists have been rolled out more broadly, it’s possible for many/most of us using Twitter to create lists of those whom we follow (great– easier than Tweetdeck!). It is now also possible for us to see which Twitter lists how many Twitter lists we’ve […]

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Don’t Let Personal Branding Stifle your Authentic Voice

June 9, 2009

Tweet There is a battle brewing between the concepts of Personal Brand and Authentic Voice. If you’ve been paying attention at all (and I’m sure you have) you’ve seen the articles and the individuals touting personal branding. Everyone from Tom Peters to Seth Godin to Dan Scwabel is online telling you how to create your […]

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