Every organization needs to establish optimal distinctiveness – a competitive position within your field, where you are similar enough to other organizations to be seen as legitimate, but different enough that you’re seen as having something unique to offer. But, optimal distinctiveness is more than being in a competitive place in your field. Optimal distinctiveness [...]
I am an organizational consultant, change advocate, and organizational identity/reputation scholar with a PhD in leadership & organizations. I research, write about, and consult with organizations on the relationships between organizational identity, actions, and purpose. I teach Technology Management, part-time, at Stevens Institute of Technology.
My current research focuses on how social technologies in the workplace can drive organizational change, generate meaning, and catalyze purpose. See the 
