August 9, 2008
When organizations are being authentic, they approach their problems by drawing on their identity. An organization that wants to be authentic must regularly find ways to translate its beliefs about ‘who we are’ into actions that demonstrate ‘who we are’. When an organization has faith in its own identity, it will strive to demonstrate this [...]
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May 1, 2008
What are for-profit organizations to do, if they want to pursue social purposes and be authentic? Up until this point, organizations facing this authenticity dilemma had three options. They could: Attempt to manage the incongruence between their actions and their identity, and forgo authenticity, Resolve the inconsistency by giving up for-purpose actions and become an [...]
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