Organizations can ‘grow social’ through 4 different paths, driven by technology, social business, collective values, and ‘product’ resonance. Two of these paths are more likely than the others to create organizations that are authentically social. Can you guess which two, and why?
I am an organizational consultant, change advocate, and organizational identity/reputation scholar with a PhD in leadership & organizations. I research, write about, and consult with organizations on the relationships between organizational identity, actions, and purpose. I teach Technology Management, part-time, at Stevens Institute of Technology.
My current research focuses on how social technologies in the workplace can drive organizational change, generate meaning, and catalyze purpose. See the 
