Creating Authenticity

Company Character Grows From Place Identity

February 16, 2012

Tweet What do start-ups and coffee beans have in common? For both, the place they grow shapes who they become. We don’t talk much about the role of place in shaping organizational identity, but the physical circumstance of where we are located as we do our work together helps to determine who we become as […]

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5 Ways That Systems of Engagement Bring Out Our Full Social Selves

June 22, 2011

Tweet Technology has a way of sucking the humanity right out of us. Consider how we describe, design and deploy ‘enterprise 2.0’ and work system technologies in our organizations: — When we talk about technology systems, we talk about machines, platforms, inputs and outputs.  We forget about values, emotion, flourishing, meaning and purpose. — When […]

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3 Ways That Employer Branding Can Benefit Current Employees

May 17, 2011

Tweet It’s easy to see how Employer Branding is useful to HR departments and potential job applicants. Employer Branding, the practice of marketing images of your organization as a desirable place to work towards potential job applicants, is a sensible strategy for attracting the right people onto your bus (-iness). Employer Branding works to draw […]

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Your Authentic Social Network: The Identity Graph

January 24, 2011

Tweet You’ve heard about the Social Graph and the Interest Graph. Now meet the Identity Graph— the online network of the authentic, social, interpersonal you. Different kinds of relationships create different graphs. Each of us has our own social network that’s comprised of a hodgepodge of different kinds of connections. We have social connections between […]

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How Social Media Create Organizational Meaning

January 18, 2011

Tweet Social media tools can transform an organization. One of the things I enjoy so much about social media is the chance to be (more often) the person I am, with my specific sets of talents, interests, and goals. Every time I extend myself out on social media, I get to choose what I’ll say, […]

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Re-creating Organizational Reputation Using Social Media: Not quite outdated ideas

January 14, 2011

Tweet As much as I love academic writing, conducting studies and developing theories, all of this work shares one acute problem — it takes forever to get from first draft to print. My just-published journal article with Adelaide King took about 8 years from idea to print, while the germinal paper on Organizational Identity & […]

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Insights about Authenticity from the Open Community Book Tour

December 22, 2010

Tweet I’m taking part in the virtual book tour and are doing to explore concepts from . Maddie and Lindy, along with their colleague Jamie Notter, have long been some of my favorite bloggers. “Even though” they write about communications strategies, and focus on a very specific type of organization (associations), their ideas are big, […]

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Advocating for Inclusion: A roundup of ideas from post-TEDx636 roundtable

December 13, 2010

Tweet “Building on TED and the TEDWomen Conference: How Can We Make Conferences More Inclusive?” We made a big start towards answering this question at our roundtable conversation after the TEDx636 NYC/ TEDWomen simulcast event. Our panel, organized by Natalia Oberti Noguera and sponsored by NYWSE, included  Brittany McCandless (moderator), Adaora Udoji, Liza Sabater, Ritu […]

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Personal Branding: It’s Different for Girls

November 12, 2010

Tweet Personal branding is inescapable.¹ A person simply cannot participate in online forums, much less in their full career, without deliberately or unintentionally crafting and framing the way that they are seen by others. However, while personal branding is inescapable, it isn’t easy to make it work in our favor. Personal branding is fraught with […]

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Authentic From the Start-Up: 4 Tips from Cindy Gallop and IfWeRanTheWorld

October 21, 2010

Tweet If you were building an organization from the ground up, how would you “build authenticity in” from the very start? I had the chance to ask this question of Cindy Gallop, an entrepreneur and marketing/advertising/branding guru, who is the CEO of a start-up called IfWeRanTheWorld. IfWeRanTheWorld and Cindy have both been recommended to me […]

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