June 2, 2009
Here’s your chance to see someone in the brandividual role taking action, over time, in the face of a big challenge. When I gave my talk about The Rise of Brandividuals at last week’s Corporate Reputation Conference, I used the example (well-known in social media circles) of @scottmonty of Ford Motor Company to illustrate what [...]
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May 11, 2009
Apologies to the National Coalition for Dialogue and Deliberation, but I’ve stolen your great presentation to the Obama Administration’s Open Government Directive group. I’m applying it to decision-making processes within authentic organizations…. Tell me how well you think it works. In previous posts about layoffs, alternatives to layoffs, and organizational decision-making processes, I’ve argued that [...]
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