In the domain of “things I just don’t understand about people’s relationship(s) to organizations” is this nagging question: Why would anyone want to brand themselves with a corporate logo? Way back when I began studying organizational identification and employee branding (branding in the metaphorical sense), I heard about an April Fool’s Joke on NPR where [...]
I am an organizational consultant, change advocate, and organizational identity/reputation scholar with a PhD in leadership & organizations. I research, write about, and consult with organizations on the relationships between organizational identity, actions, and purpose. I teach Technology Management, part-time, at Stevens Institute of Technology.
My current research focuses on how social technologies in the workplace can drive organizational change, generate meaning, and catalyze purpose. See the 
Active Lurkers: How Idea Lovecats Demonstrate Engagement
March 18, 2010Many of us bloggers look at the disparity between the number of visitors to our blogs and the number of comments on our blogs, and weep shake our heads. Why is the ratio of unique visitors to commenters 683 to 1? Or 389 to 5? Or 200 to 0? What are those other 682, 384, [...]