Sustainability & Greening

A Benevolent Perfect Storm for Progressive Organizational Movements

April 16, 2009

“A Benevolent Perfect Storm.” Isn’t that a lovely image? It comes from David Ellwood, dean of Harvard’s Kennedy School of Government, as quoted by Steve Lohr in his NYTimes article “With Finance Disgraced, Which Career Will Be King?” Ellwood hopes that one outcome of the collapse of social and monetary incentives to take a job [...]

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Authentic Organizations Turn Green from The Inside Out

February 4, 2009

How does an Authentic Organization create green products? In her advice to organizations that want to reposition their corporate brands as “eco-friendly”, Susan Gunelius of Corporate Eye argues that organizations need to start being green before they claim to be green. As Gunelius explains: Your customers aren’t going to believe messages claiming your (corporate) brand [...]

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“What if you could buy social justice?” or Does ‘values shopping’ really make a difference?

December 15, 2008

Can for-profit, for-purpose organizations make a difference, if we patronize them? Thinking about an organization’s authenticity invites us to examine simultaneously what the organization does and how it does it. When we think about organizations being authentic, we assume that organizations have their business purpose — the thing that they’re out there to "do", and [...]

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“Loving” my Authentic CSA? Good to know I’m not crazy….or alone!

June 9, 2008

Every now and then, when I think about what thinking about Authenticity does to me, I start to wonder if I’m crazy. Does anyone else get excited by “Girlcotts”, corporate shills, rice pudding, or bad branding plays? Well, here’s some perspective on my recent post, re: ‘Loving my CSA‘: Data point: When I googled the [...]

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