If organizations are going to be successful at attracting good members and good clients or customers, they have go beyond showing how they are different from other, similar organizations. They have to take that extra step, and demonstrate why these differences are meaningful. “Meaningful difference” “Meaningful difference” is an important concept in both organizational theory [...]
I am an organizational consultant, change advocate, and organizational identity/reputation scholar with a PhD in leadership & organizations. I research, write about, and consult with organizations on the relationships between organizational identity, actions, and purpose. I teach Technology Management, part-time, at Stevens Institute of Technology.
My current research focuses on how social technologies in the workplace can drive organizational change, generate meaning, and catalyze purpose. See the 
