October 8, 2008
People are hungry for authentic leaders and authentic organizations . Assessing an organization’s authenticity or a candidate’s authenticity is one way that we gauge where to place our trust. To entice people to trust us, we need to make them think the organization is authentic. Sometimes, we may even want to create "Fake Authenticity" in [...]
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August 27, 2008
What hurts more: (a) An offensive organizational action or (b) an offensive action that displays inauthenticity? I vote for (b). An offensive action that displays inauthenticity hurts more than an action that is simply offensive. Why? Because an offensive inauthentic action represents a broken promise. When an organization makes a claim to be a certain [...]
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