November 7, 2011
When it comes to discriminating against women, you’d think that only sexist organizations would be involved. But did you ever imagine that meritocracies would encourage managers to discriminate against women? Research conducted by Emilio Castilla and Stephen Benard, published last year in Administrative Science Quarterly, documents a disturbing dynamic that the authors call “The Paradox [...]
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May 27, 2011
To craft a corporate reputation that seems authentic, claims about the organization’s character must be anchored in real features of the organization. It’s the organization’s job to demonstrate a link between reputation claims and real features, and it’s the PR professional’s job to explain a link between claims and real features. (This post is drawn [...]
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Personal Branding: It’s Different for Girls
November 12, 2010Personal branding is inescapable.¹ A person simply cannot participate in online forums, much less in their full career, without deliberately or unintentionally crafting and framing the way that they are seen by others. However, while personal branding is inescapable, it isn’t easy to make it work in our favor. Personal branding is fraught with choices [...]