May 4, 2010
It seems that you can’t escape the demands of rebranding, even if you go back 2282 years. In one of the more intriguing examples of rebranding I’ve seen in a while, the world historical site of the City of Pompeii is currently engaged in its own rebranding campaign. The ‘old’ brand of Pompeii To appreciate [...]
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March 23, 2010
I would love to have been in the room when three journalists at Newsweek proposed that Newsweek publish their article criticizing Newsweek for gender discrimination. Why? You know you’re getting close(r) to authenticity when you can have a recursive sentence like that one written about changing things that are wrong at your organization. Here we [...]
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