Brand(ing):Inside & Outside

MAC’s Apology for Juarez Makeup Line: Effective and Authentic

August 5, 2010

Tweet It’s not often that I get to follow up a post about an organization’s disappointing actions with a post celebrating that very organization’s next step. Given how easy it is to pay attention to and be outraged by the bad actions, it is all the more important to devote some energy to positive resolutions– […]

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Only A Cosmetic Apology? MAC’s Juarez Controversy & Fauxial Awareness

July 23, 2010

Tweet There are apologies that are superficial and apologies that reflect genuine remorse.  There are apologies that demonstrate regret and apologies that initiate restitution. And then, there is the apology that MAC Cosmetics has offered for its offensive Juarez Makeup Collection. [Note, added later: Be *sure* to read the followup post:  MAC’s Apology for Juarez […]

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BP’s Bravest Brandividual: What could be motivating Darryl Willis?

June 22, 2010

Tweet If you’ve been paying attention to BP’s “Making it right” newspaper advertising, or if you’ve seen BP’s recent television advertising, you’ve seen BP’s new Brandividual Darryl Willis. Aside from Tony Hayward, BP’s walking PR disaster CEO, Darryl Willis is the only person with a name shown by BPs own advertisements as being in charge […]

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BP’s Beyond Petroleum: Hypocrisy, or caught in the act of learning?

June 17, 2010

Tweet Some people actually believe(d) that BP was making an authentic effort to move “Beyond Petroleum”. I was quite surprised to discover this early in June, in conversation with an organizational change consultant who specializes is sustainability change. This consultant explained that, in contrast to other energy companies that he had worked with, BP was […]

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Employee Branding at BP: Do snazzy uniforms protect the response teams?

June 16, 2010

Tweet Somebody at BP has been reading The Onion. BP has figured out that dressing their employees in groovy outfits can help build esprit, camaraderie and a even a sense of importance. Okay, I’m being snarky here… but I am wondering about the positive (and possibly negative) effects of the outfits these BP control center […]

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Authentic CSR: Should Dawn publicize its involvement in Oiled Bird Rescue?

June 10, 2010

Tweet Procter & Gamble and its Dawn Dishwashing Liquid are the targets of criticism and cynicism for their efforts to help the International Bird Rescue Research Center save birds who have been wounded by BP’s Oil Spill. While I’m quick to criticize any organization that promotes its Corporate Social Responsibility (CSR) efforts when all they […]

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Rebranding Pompeii as a Living City

May 4, 2010

Tweet It seems that you can’t escape the demands of rebranding, even if you go back 2282 years. In one of the more intriguing examples of rebranding I’ve seen in a while, the world historical site of the City of Pompeii is currently engaged in its own rebranding campaign. The ‘old’ brand of Pompeii To […]

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Corporate Logo Tattoos: The wrong way to wear the brand

March 31, 2010

Tweet In the domain of “things I just don’t understand about people’s relationship(s) to organizations” is this nagging question: Why would anyone want to brand themselves with a corporate logo? Way back when I began studying organizational identification and employee branding (branding in the metaphorical sense), I heard about an April Fool’s Joke on NPR […]

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Organic Discount or Competency Penalty? The real reason organic wines sell for less

March 9, 2010

Tweet Stereotypes about non-profit and for-profit firms explain why organic wine can’t command higher prices. Today’s Freakonomics column picks up on UCLA research reported earlier this week by Matt McDermot at The researchers, Magali Delmas and Laura E. Grant, demonstrated that organic wine cannot command as high a price as conventional (non-organic) wine. This […]

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That Special Starbucks: Does the place help the people be authentic?

March 4, 2010

Tweet First it was the Siren. Then it was the Christmas cards. For a while, it’s been the original artwork by their very own baristas displayed on the walls.. And now, my favorite Starbucks is getting bouquets of flowers. On a recent visit, there were two big vases of flowers on the counter by the […]

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