Tweet What would you think about an organization that intentionally mislead its potential clients? – That advertised itself as providing a range of products or services, when in fact it only offered one? – That presented itself as being here to “help you”, when in reality its sole purpose is to fulfill its own mission, [...]
I am an organizational consultant, change advocate, and organizational identity/reputation scholar with a PhD in leadership & organizations. I research, write about, and consult with organizations on the relationships between organizational identity, actions, and purpose. I teach Technology Management, part-time, at Stevens Institute of Technology.
My current research focuses on how social technologies in the workplace can drive organizational change, generate meaning, and catalyze purpose. See the 
