February 9, 2008
If an organization wants to be seen as inauthentic, all it needs to do is to say one thing and do another. When an organization creates a gap between ‘who we say we are’ and ‘how we act’, it creates a common and avoidable authenticity challenge. This authenticity challenge is made even worse when an [...]
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January 12, 2008
The authenticity paradox, as defined by James H. Gilmore and B. Joseph Pine II in their book “Authenticity: What consumers really want”, contains the following axioms: If you are authentic, you don’t have to say you’re authentic. If you say you’re authentic, then you’d better be authentic. It’s easier to be authentic, if you don’t [...]
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