How To Choose Business Partners for a Boost Economy

by cv harquail on February 5, 2013

A friend told me once that we should only share our love with people who can benefit from it.

My friend argued that even though we might want to ‘love’ everyone, in reality we can’t. So, she said, we should be choosy about whom we love.

For a long time I thought that advice was weird and rather stingy.

–   Shouldn’t we love everyone?

–  Shouldn’t we love people regardless of their ability to benefit from our love?

The more experience I got with throwing energy into relationships that weren’t worth it, the more I realized she had a point:

In a world where energy and attention are limited, we need to be choosy about where we invest ourselves.

We can have a loving attitude in our interactions with anyone. And, it’s also okay to be picky about where and with whom we actually invest our love.

This is true in person-to-person relationships and business-to-business relationships.

Whenever we can, we should choose to work with businesses and business people who ‘give the love’ themselves.

These are the ones most likely to benefit from the boost energy we have to offer. These are the businesses and business people who will take our effort on their behalf and create the most good from it.

 The Point of a Boost Relationship

The point of a boost relationship is to build the capacity, the opportunities and the new possibilities for each other’s businesses.

We have to keep in mind that we are creating boost relationships precisely so that we can send energy, attention and support to other businesses (managers, employees, customers, people). We do create boost relationships just because we want to be generous. We create them because we want to help create something ‘more’.

If the other parties in our network are unable to use this generosity, if they are unable or unwilling to use the different kinds of resources to boost their own businesses, then the boosting energy is wasted.

Aside from the good feeling we can have as we offer  (and not in any way to diminish this), boost energy directed where it can’t be used is boost energy that doesn’t have legs. The boost energy doesn’t get amplified, it doesn’t build capacity, and it doesn’t extend out into the network to generate more good.

So if we need to be choosy, how do we find business partners who’ll use our boost energy well? How do we find ‘boost-likely’ partners?

In no particular order, we should look for business people who are already:

  • Investing in themselves.
    Any business that is trying to grow (not just profits, but also thick value) will be more likely to look for a way to use wisely whatever it is you might have to offer them.
  • Valuing the relationships that they already have with other businesses,
    with their members and customers. Businesses that value their relationships will do their part to help create a robust relationship with you, through which resources and support can flow.
  • Willing to extend themselves and their resources to their current business partners.
    When you see a business that’s already trying to share its resources to boost others, you know that they have an open channel through which your resources can flow to them, and from them to others. The value is likely not to stop with them, but to amplify outwards.

We should look to create relationships with businesses that show some kind of interest in (1) using whatever we can offer (2) to build their own capacity and (3) to boost the capacity of their business partners.

We also have to be “boost-likely” in our own businesses.

Since relationships are two-way, our own businesses have to invite boost relationships with others.  While we might think it is our business that might boost theirs, we need to invite the possibility that value will flow in the other direction, from their business to ours.

(Value doesn’t have to flow both ways, but a two way flow needs to be possible.)

What if we don’t see boost-likely businesses around us? Then what do we do?

Sometimes we’ll need to take chances, by offering our boost energy on businesses that haven’t (yet) shown what they might do with it. We can hope that if we give these businesses a boost themselves, they will not only build their own capacity but also will be generous with other business partners.

And, we can hope they will learn to craft boost relationships with other business by drawing on the model of our boost relationship with them.

Other times, we’ll find ourselves in situations where we simply can’t be that picky about who we do business with. If that not-very-boost-likely supplier is the only business who sells what you need, you’ll have to do your best. And, you’l. have to be careful not to over-invest in the relationship if they show no interest in your offers to boost them.

Keep in mind that the goal is not to convert every business into a boosty business, or every network into a boost network.  At least, not yet.

Rather, the goal is to find other businesses and business people who are ready to partner with us to build boost relationships and boost networks right now.

There are plenty of those opportunities out there, right now, that we don’t have to work with businesses that don’t want to be boosted or to boost others.

Sure, it would be nice if we had unlimited energy, unlimited attention, and unlimited business opportunities, so that we could lavish boost energy in every direction.

It would be nice if we could ‘give the love’ to every business that wants it, because surely most every business needs it.

If you’re worried about the limitations on your business’ ability to boost others, you might take comfort in knowing that we don’t have to have a boost relationships with every business in order to help build their capacity.

When we help to build the capacity of a business through the relationship we share with it, we are making it more likely that this businesses will be able to extend itself to other businesses. If they are able to extend themselves, it’s more likely that they will extend themselves and start to create boost relationships with others.

The boost energy that our businesses relationships create isn’t limited to our own direct relationships themselves.

Any boost energy that gets out into the economy becomes available for other businesses to use. These are other businesses that we don’t work with and might never work with, but who nonetheless will benefit from the love that we and our boost business partners generate together.

 

See also:

Only Partner With Businesses Who Have the Love And Will Share It
Unique Layers of Value: Love With Food’s Boost Economy
Boost Economies Don’t Unleash Potential — They Channel It

{ 4 comments }

Tim Kastelle February 6, 2013 at 7:40 am

This is a terrific post CV! I’ve been thinking about this issue as well – you’re about the third person in the past week that has raised roughly this issue. And I think it’s a really important one. I’ve concluded that I haven’t been choosing my partners nearly as wisely as I should be – and you’ve gone right to the heart of the issue.

Thanks.

cv harquail February 6, 2013 at 9:17 am

Maybe it’s Valentine’s Day on the horizon, making us think of relationships in general? I know that personal/romantic relationships are not the same as B2B, and yet so many good bits of ‘relationship’ advice seem to apply.

I’m always heartened (pun intended) when I see small business coaches and life couches encouraging clients & readers to be choosy with business partners… there are too many ways that the “company we keep” affects the companies we run/work in. Keep me posted if you see other good resources, and I’ll keep an eye on your tweets for inspiration!

Thanks Tim,
cvh

Au Pair February 7, 2013 at 2:52 am

5 characteristics of ideal business partners
1. The person must share the core values of the business or organization
2. The person should not need to be “managed”
3. The passion to become the best at what they do
4. Understand the difference between a job and holding a responsibility.
5. Would you hire the person if it were a hiring decision?

Alastair Brian February 13, 2013 at 2:51 am

When you are up to a business with partners then make sure there is only one manager. Or at-least for some group or team there should one. A unity of command should be there. A person getting directions from two or more managers will surely have confusion and conflict will arise.

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