Comments on: Amazon’s Pay Phrase: Behavioral Targeting or Identity Aspiration?

By: cv harquail

cv harquail — Mon, 01 Mar 2010 13:35:31 +0000

Patrick, that’s actually part of the fun of this kind of tool. The words serve as a ‘projective test’ for the customer– triggering them to ‘make sense’ of the words, despite knowing that the words are random.

By: Patrick

Patrick — Sun, 28 Feb 2010 13:38:09 +0000

The words are chosen randomly. Nothing personal.

By: cv

cv — Thu, 31 Dec 2009 20:00:56 +0000

Wayne, that’s especially a concern on New Year’s Eve…. please keep us posted on what comes next cv

By: Wayne

Wayne — Thu, 31 Dec 2009 02:03:01 +0000

My suggested phrase was “Last Benediction” This is not looking good

By: cv

cv — Fri, 04 Dec 2009 21:23:26 +0000

Tidbit, funny you should say that. My DH claims that that is “his” pay phrase. Hmmm.

By: Tidbit

Tidbit — Tue, 01 Dec 2009 22:47:51 +0000

The one Amazon gave me was, “gorgeous sexy man-machine”. Wow, it totally nailed me.

By: cv

cv — Fri, 20 Nov 2009 15:15:04 +0000

Jon, great catch!

Now I’m wondering, did I project even more than I thought I had into that phrase, making myself more (or less) interesting by reading integrity vs. ingenuity? Or did the phases change between the first time I saw it and when I went back for a screengrab? (I’ll have to go see.) Or, do I just need more coffee?

Have you gone to see what your phrase might be? cv

By: Jon

Jon — Fri, 20 Nov 2009 14:42:04 +0000

Did you notice that you appear to have mis-read it? It looks like scrupulous ingenuity to me…still not a bad thing to identify with!

By: cv

cv — Fri, 20 Nov 2009 01:42:02 +0000

Hi Lucy- It’s still ‘new’ here, so maybe it’s only just being rolled out. Or, maybe Brits don’t need that kind of identity stroking to motivate purchase?
But seriously, someone is having fun writing the algorithms to generate these phrases…they should create something like a ’style statement magic 8 ball’, of which we could ask “Which part of my personal brand shall I tweet today?” < grin >

By: Lucy

Lucy — Thu, 19 Nov 2009 08:33:49 +0000

Interesting! Is this just a .com feature? I can’t see it on the .co.uk site, and I know I’ve bought things from them recently.

The captcha phrases can be entertaining too: I had ‘decadent brother-in-law’ recently…
Lucy´s last blog ..Obama and the Revitalization of Brand USA