Comments on: Jews and Social Media: Aligned values reinforce an Authentic strategy http://AuthenticOrganizations.com/harquail/2009/09/21/jews-and-social-media-aligned-values-reinforce-an-authentic-strategy/ aligning identity, action and purpose Thu, 09 Feb 2012 01:08:12 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: CV Harquail http://AuthenticOrganizations.com/harquail/2009/09/21/jews-and-social-media-aligned-values-reinforce-an-authentic-strategy/#comment-1672 CV Harquail Fri, 25 Sep 2009 14:06:24 +0000 http://AuthenticOrganizations.com/?p=2262#comment-1672 Rabbi Baum and Lisa C.- Thank you both so much for your comments! I went to both of your sites and they are exciting in the ways that they are unfolding the values of Jewish Community online! The challenge of creating a 'contemporary' experience is important to more than marketers, and for more than just outreach. It's clear that by participating online, community members actually get "to be" (parts of) themselves. Lisa, I was particularly touched by the ways that your temple community is working to put into practice what you learned from the community survey. Social media can't address all of those needs, but for those who are ready to be more online, it can help to reinforce the connections. Still, nothing matters more than a rabbi/leader who knows your name, or communicating to members that you want them to stay after the formal events, to be together. Lisa, I also saw some interesting comments on your post, where folks are interested in the overlap between the organization and the person doing the twittering for the organization. Might I suggest that you check out the posts here on brandividuals, and also on whether to twitter with a person or a logo? It would be interesting to consider whether the advice for product brands works or does not work for 'value-based communities' like religious congregations. Please do keep me in mind if/when you come up with interesting challenges or surprising insights! cvh http://authenticorganizations.com/harquail/2009/05/20/whats-a-brandividual/ http://authenticorganizations.com/harquail/2009/07/07/representing-your-organization-on-twitter-a-logo-or-a-face/ .-= CV Harquail´s last blog ..<a href="http://feedproxy.google.com/~r/AuthenticOrganizations/~3/aTY3cbmMgEU/" rel="nofollow">Jews and Social Media: Aligned values reinforce an Authentic strategy</a> =-. Rabbi Baum and Lisa C.-

Thank you both so much for your comments! I went to both of your sites and they are exciting in the ways that they are unfolding the values of Jewish Community online! The challenge of creating a ‘contemporary’ experience is important to more than marketers, and for more than just outreach. It’s clear that by participating online, community members actually get “to be” (parts of) themselves.

Lisa, I was particularly touched by the ways that your temple community is working to put into practice what you learned from the community survey. Social media can’t address all of those needs, but for those who are ready to be more online, it can help to reinforce the connections. Still, nothing matters more than a rabbi/leader who knows your name, or communicating to members that you want them to stay after the formal events, to be together.

Lisa, I also saw some interesting comments on your post, where folks are interested in the overlap between the organization and the person doing the twittering for the organization. Might I suggest that you check out the posts here on brandividuals, and also on whether to twitter with a person or a logo? It would be interesting to consider whether the advice for product brands works or does not work for ‘value-based communities’ like religious congregations.

Please do keep me in mind if/when you come up with interesting challenges or surprising insights! cvh

http://authenticorganizations.com/harquail/2009/05/20/whats-a-brandividual/
http://authenticorganizations.com/harquail/2009/07/07/representing-your-organization-on-twitter-a-logo-or-a-face/
.-= CV Harquail´s last blog ..Jews and Social Media: Aligned values reinforce an Authentic strategy =-.

]]> By: Lisa Colton http://AuthenticOrganizations.com/harquail/2009/09/21/jews-and-social-media-aligned-values-reinforce-an-authentic-strategy/#comment-1665 Lisa Colton Thu, 24 Sep 2009 19:30:13 +0000 http://AuthenticOrganizations.com/?p=2262#comment-1665 Your comments are insightful. I believe social media is a huge opportunity for values driven organizations like the URL because the social media community puts so much emphasis on transparency and authenticity. I appreciate that the URJ youth programs have jumped head first into social media with NFTY and camps on Twitter in the past year, and I look forward to seeing how they adjust their uses after working with you. We're also giving away Shel Israel's book Twitterville where he talks about many of the same themes you're addressing here. URJ tweeters and others are welcome to leave a comment on our blog to be entered to win it! http://jewpoint0.org/2009/09/take-my-copy-of-twitterville/ .-= Lisa Colton´s last blog ..<a href="http://jewpoint0.org/2009/09/hey-northern-new-jersey-its-your-lucky-day/" rel="nofollow">Hey Northern New Jersey, It’s Your Lucky Day</a> =-. Your comments are insightful. I believe social media is a huge opportunity for values driven organizations like the URL because the social media community puts so much emphasis on transparency and authenticity. I appreciate that the URJ youth programs have jumped head first into social media with NFTY and camps on Twitter in the past year, and I look forward to seeing how they adjust their uses after working with you. We’re also giving away Shel Israel’s book Twitterville where he talks about many of the same themes you’re addressing here. URJ tweeters and others are welcome to leave a comment on our blog to be entered to win it! http://jewpoint0.org/2009/09/take-my-copy-of-twitterville/
.-= Lisa Colton´s last blog ..Hey Northern New Jersey, It’s Your Lucky Day =-.

]]> By: Rabbi Laura Baum http://AuthenticOrganizations.com/harquail/2009/09/21/jews-and-social-media-aligned-values-reinforce-an-authentic-strategy/#comment-1664 Rabbi Laura Baum Thu, 24 Sep 2009 18:49:01 +0000 http://AuthenticOrganizations.com/?p=2262#comment-1664 As the rabbi of an online synagogue (www.OurJewishCommunity.org) that launched more than a year ago - I can say that our Jewish and humanistic values definitely align with what we do on the web. Technology is one more tool we can use to reach people. We see Judaism as a constantly evolving religion - and the tools of social media help us continue to participate in that ongoing evolution. We value creating a contemporary Jewish experience. As the rabbi of an online synagogue (www.OurJewishCommunity.org) that launched more than a year ago – I can say that our Jewish and humanistic values definitely align with what we do on the web. Technology is one more tool we can use to reach people. We see Judaism as a constantly evolving religion – and the tools of social media help us continue to participate in that ongoing evolution. We value creating a contemporary Jewish experience.

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