Whoever it is, they are doing a good job!
I’m not talking about rosters, game strategies or coaching assignments– I’m talking about using a deep understanding of how to support your whole organization in moving towards a goal.
Last fall, I posted about the Jets’ new training facility, and how it was designed explicitly and implicitly to create an attitude about professionalism and focus throughout the organization.
Now, the Jets are using social media’s favorite microblogging system, Twitter, to help players connect with fans in a way that supports the Jets’ overall team mission. As described in an article in the Miami Herald, by AP Sports Writer Dennis Waszak, Jr.
“We really made a conscious decision that we were going to embrace social networking because it’s an outgrowth of our motto that we talk about internally: Remove the barriers,” said Matt Higgins, the Jets’ executive vice president of business operations. “Football, more than other sports, probably has more barriers that you have to overcome. With the helmet, you don’t really get to see players’ faces or expressions. Twitter enables you to communicate with players directly, one-on-one.”
It’s always great to see examples outside of the boardroom where leaders are putting into practice what we know about authenticity: You have to back up your claims with your actions.
Yet again, the New York Jets have something to teach us about authenticity, even in something so simple as 140 characters.
As a Red Bulls fan, not a Jets fan, I’m not able to argue how well these initiatives by the Jets’ Management are supporting the team’s efforts on the field itself. But I do appreciate that, regardless of the scores on any given Sunday…
The Jets fans are winning.
I am an organizational identity and reputation scholar with a PhD in leadership & organizations. I research, write, teach and consult with organizations about the relationships between organizational identity, actions, and purpose. See the 
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