Who is advising the NY Jets Management?

by cv harquail on August 19, 2009

Whoever it is, they are doing a good job!

New York Jets Logo - Chris Creamer's Sports Logos Page - SportsLogos.Net_1250687948086.jpeg
I’m not talking about rosters, game strategies or coaching assignments– I’m talking about using a deep understanding of how to support your whole organization in moving towards a goal.

Last fall, I posted about the Jets’ new training facility, and how it was designed explicitly and implicitly to create an attitude about professionalism and focus throughout the organization.

Now, the Jets are using social media’s favorite microblogging system, Twitter, to help players connect with fans in a way that supports the Jets’ overall team mission. As described in an article in the Miami Herald, by AP Sports Writer Dennis Waszak, Jr.

“We really made a conscious decision that we were going to embrace social networking because it’s an outgrowth of our motto that we talk about internally: Remove the barriers,” said Matt Higgins, the Jets’ executive vice president of business operations. “Football, more than other sports, probably has more barriers that you have to overcome. With the helmet, you don’t really get to see players’ faces or expressions. Twitter enables you to communicate with players directly, one-on-one.”

It’s always great to see examples outside of the boardroom where leaders are putting into practice what we know about authenticity: You have to back up your claims with your actions.

Yet again, the New York Jets have something to teach us about authenticity, even in something so simple as 140 characters.

red bulls.jpg As a Red Bulls fan, not a Jets fan, I’m not able to argue how well these initiatives by the Jets’ Management are supporting the team’s efforts on the field itself. But I do appreciate that, regardless of the scores on any given Sunday…

The Jets fans are winning.


Nell Plush December 10, 2011 at 10:38 am

I’m impressed, I must say. Really rarely do I encounter a weblog that’s each educative and entertaining, and let me let you know, you’ve gotten hit the nail on the head. Your concept is outstanding; the problem is something that not sufficient persons are speaking intelligently about. I am very pleased that I stumbled across this in my search for something regarding this.

Wen Libbee December 22, 2011 at 6:59 pm

My brother suggested I may like this web site. He was once entirely right. This publish truly made my day. You can not believe simply how so much time I had spent for this information! Thank you!

Comments on this entry are closed.