Comments on: What’s your *personal* ROI as a Brandividual? http://AuthenticOrganizations.com/harquail/2009/06/03/whats-your-personal-roi-as-a-brandividual/ aligning identity, action and purpose Thu, 09 Feb 2012 01:08:12 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: BP’s Bravest Brandividual: What could be motivating Darryl Willis? http://AuthenticOrganizations.com/harquail/2009/06/03/whats-your-personal-roi-as-a-brandividual/#comment-3205 BP’s Bravest Brandividual: What could be motivating Darryl Willis? Tue, 22 Jun 2010 19:09:49 +0000 http://AuthenticOrganizations.com/?p=1673#comment-3205 [...] What’s your personal ROI as a Brandividual? [...] [...] What’s your personal ROI as a Brandividual? [...]

]]> By: When Brandividuals Violate Organizational Reputation: Ethics, NPR and Fox News http://AuthenticOrganizations.com/harquail/2009/06/03/whats-your-personal-roi-as-a-brandividual/#comment-2334 When Brandividuals Violate Organizational Reputation: Ethics, NPR and Fox News Tue, 15 Dec 2009 16:36:01 +0000 http://AuthenticOrganizations.com/?p=1673#comment-2334 [...] also: What’s your *personal* ROI as a Brandividual? How are Brandividuals special? Why We Want Brandividuals on Social [...] [...] also: What’s your *personal* ROI as a Brandividual? How are Brandividuals special? Why We Want Brandividuals on Social [...]

]]> By: Looking at Gartner Social Software hype cycle http://AuthenticOrganizations.com/harquail/2009/06/03/whats-your-personal-roi-as-a-brandividual/#comment-1092 Looking at Gartner Social Software hype cycle Sun, 02 Aug 2009 15:07:24 +0000 http://AuthenticOrganizations.com/?p=1673#comment-1092 [...] What’s your *personal* ROI as a Brandividual? (AuthenticOrganizations.com) [...] [...] What’s your *personal* ROI as a Brandividual? (AuthenticOrganizations.com) [...]

]]> By: Jobless recovery, knowledge management and the commodity trap for employees « Fredzimny’s CCCCC Blog http://AuthenticOrganizations.com/harquail/2009/06/03/whats-your-personal-roi-as-a-brandividual/#comment-1021 Jobless recovery, knowledge management and the commodity trap for employees « Fredzimny’s CCCCC Blog Wed, 22 Jul 2009 14:33:59 +0000 http://AuthenticOrganizations.com/?p=1673#comment-1021 [...] What’s your *personal* ROI as a Brandividual? (AuthenticOrganizations.com) [...] [...] What’s your *personal* ROI as a Brandividual? (AuthenticOrganizations.com) [...]

]]> By: Joseph Logan http://AuthenticOrganizations.com/harquail/2009/06/03/whats-your-personal-roi-as-a-brandividual/#comment-739 Joseph Logan Mon, 08 Jun 2009 19:52:52 +0000 http://AuthenticOrganizations.com/?p=1673#comment-739 Strikes me that I probably framed this in a sort of negative light. There are positive aspects to power as well, of course--my intention was to define a balance/imbalance dynamic between the individual and the organization. Strikes me that I probably framed this in a sort of negative light. There are positive aspects to power as well, of course–my intention was to define a balance/imbalance dynamic between the individual and the organization.

]]> By: CV Harquail http://AuthenticOrganizations.com/harquail/2009/06/03/whats-your-personal-roi-as-a-brandividual/#comment-729 CV Harquail Fri, 05 Jun 2009 18:32:29 +0000 http://AuthenticOrganizations.com/?p=1673#comment-729 Mari, I think that there is a lot in our larger culture as well as in soc media/pr that will be bringing the brandividual issue closer into the conversation. I can see how, with your Facebook & Marketing expertise, brandividuals are both a tool and a mindshift to keep an eye on. I'll look forward to the conversation about individuals and branding as it unfolds on your blog too! Mari, I think that there is a lot in our larger culture as well as in soc media/pr that will be bringing the brandividual issue closer into the conversation. I can see how, with your Facebook & Marketing expertise, brandividuals are both a tool and a mindshift to keep an eye on. I’ll look forward to the conversation about individuals and branding as it unfolds on your blog too!

]]> By: CV Harquail http://AuthenticOrganizations.com/harquail/2009/06/03/whats-your-personal-roi-as-a-brandividual/#comment-728 CV Harquail Fri, 05 Jun 2009 18:25:59 +0000 http://AuthenticOrganizations.com/?p=1673#comment-728 Joseph, thanks so much for pointing me to the Justice and Identity article! I think that the brandividual conversation gives us a chance to raise issues of power (org vs. member, member vs. member) in ways that might help people see and appreciate chronic struggles as well as ones we can work through. And I like the insight of a brandividual threatening the status quo, in the sense that an impersonal organization becomes represented by one person's personality (threat) and not my personality (another threat). Much to think about, thank you (as always). Joseph, thanks so much for pointing me to the Justice and Identity article! I think that the brandividual conversation gives us a chance to raise issues of power (org vs. member, member vs. member) in ways that might help people see and appreciate chronic struggles as well as ones we can work through. And I like the insight of a brandividual threatening the status quo, in the sense that an impersonal organization becomes represented by one person’s personality (threat) and not my personality (another threat). Much to think about, thank you (as always).

]]> By: Mari Smith http://AuthenticOrganizations.com/harquail/2009/06/03/whats-your-personal-roi-as-a-brandividual/#comment-727 Mari Smith Fri, 05 Jun 2009 05:46:51 +0000 http://AuthenticOrganizations.com/?p=1673#comment-727 I like your style, CV! I was googling the term "brandividual" as I've been using it in my various social media presentations for a while since coming across it I believe via @Armano... until I read your post about parallel invention. :) aha! In any case, really great food for thought here. The whole social media/transparent realm is still very new... especially in the corporate world. And it's fascinating to see how companies are adopting and adapting. I do enjoy @ScottMonty & @ComcastCares as "brandividuals"... and just came across Kelly from @QuickenLoans too. I'm following you on Twitter now! Glad I came across your blog. :D Cheers, @marismith I like your style, CV! I was googling the term “brandividual” as I’ve been using it in my various social media presentations for a while since coming across it I believe via @Armano… until I read your post about parallel invention. :) aha! In any case, really great food for thought here. The whole social media/transparent realm is still very new… especially in the corporate world. And it’s fascinating to see how companies are adopting and adapting. I do enjoy @ScottMonty & @ComcastCares as “brandividuals”… and just came across Kelly from @QuickenLoans too.
I’m following you on Twitter now! Glad I came across your blog. :D
Cheers,
@marismith

]]> By: Joseph Logan http://AuthenticOrganizations.com/harquail/2009/06/03/whats-your-personal-roi-as-a-brandividual/#comment-725 Joseph Logan Thu, 04 Jun 2009 08:30:21 +0000 http://AuthenticOrganizations.com/?p=1673#comment-725 Seems to me one of the dynamics at play is the power of the organization, especially as established by the values and norms established by a great number of individuals and by authority and hierarchy. I'm not well-versed in the fundamentals of personal branding, but the notion of a strong personal brand as you describe would seem to imply a challenge or at least variation from the status quo. It might be reasonable to expect some reaction from those who feel threatened by the "brandividual" or just simply don't understand--"she isn't one of us". Sounds like the Katalyst found some overlap between his personal thing and the values and culture of Nike. Good for him. I worry, though, about the exploitation question as you do. One would assume that not even the Katalyst has 100% overlap between his own goals and Nike's. The power dynamic would mean that if the Katalyst's values and Nike's values came into conflict, Nike's would almost certainly win as long as the Katalyst chose to remain a member of the organization. I recall some useful context for this discussion in an interview from a few years back: http://www.ephemeraweb.org/journal/4-2/4-2byers-rhodes.pdf. The article is called Justice, Identity, and Managing with Philosophy. Highly recommended. Seems to me one of the dynamics at play is the power of the organization, especially as established by the values and norms established by a great number of individuals and by authority and hierarchy. I’m not well-versed in the fundamentals of personal branding, but the notion of a strong personal brand as you describe would seem to imply a challenge or at least variation from the status quo. It might be reasonable to expect some reaction from those who feel threatened by the “brandividual” or just simply don’t understand–”she isn’t one of us”.

Sounds like the Katalyst found some overlap between his personal thing and the values and culture of Nike. Good for him. I worry, though, about the exploitation question as you do. One would assume that not even the Katalyst has 100% overlap between his own goals and Nike’s. The power dynamic would mean that if the Katalyst’s values and Nike’s values came into conflict, Nike’s would almost certainly win as long as the Katalyst chose to remain a member of the organization.

I recall some useful context for this discussion in an interview from a few years back: http://www.ephemeraweb.org/journal/4-2/4-2byers-rhodes.pdf. The article is called Justice, Identity, and Managing with Philosophy. Highly recommended.

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