If we/I wanted to get a sense of how GM’s social media/brandividual strategy was unfolding, who would we follow? What would we watch? Can you give us any tips on this?

Also, the GMreinvention.com site looks great. Thanks so much- cvh

As for our approach and being well known, my aim for GM isn’t to promote myself as a sole brandividual for the company, but to educate and build up MANY GM employees to represent us in conversations and communities. I’d rather have dozens of employees joining hundreds of conversations and communities than having one person serve as the main focus for the brand. The danger for a brand in putting all its social media eggs in one basket is: what happens if the brandividual leaves the company? I’ve no plans to go anywhere, but if I were hit by a bus tomorrow, GM would still have a significant presence in online conversations.

I concede that other companies in lots of industries have brandividuals with bigger Twitter followings than I do. But if I’ve done my job right, then GM will have an increasingly greater number of brandividuals engaging in more conversations — appropriate to their individual areas of passion and knowledge — than any single person could do. We’re not there yet, but we will get there. (I’d be happy to offer a list of GMers on Twitter if you’re interested.)