Sometimes organizations fail, and you just don’t care that much.
Other times organizations fail, and you wonder why you care SO much.
It’s a failure in the second category that’s making me sad today.
With Fountains of Wayne, Route 46 sustains its authenticity as the scenic route from the Hudson to the Delaware.
Without Fountains of Wayne, Route 46 is just another generic strip-mall-access-road, in Anytown, USA.
Is it so hard to make a business, in New Jersey, out of garden gnomes, lawn furniture, plastic lawn deer, and the eponymous fountains?
(Thanks to hometown site Baristanet for keeping track.)
Thanks for joining us. If these posts intrigue you, why not subscribe to AuthenticOrganizations and get posts by email? Add your email to the blue box on the upper right sidebar, and you're all set!
I am an organizational identity and reputation scholar with a PhD in leadership & organizations. I research, write, teach and consult with organizations about the relationships between organizational identity, actions, and purpose. See the 
{ 3 comments… read them below or add one }
That’s gotta be some serious inside stuff–I’m (literally) scratching my noggin right now!
It maybe that they overestimated the appeal of their new “gnomes in bondage” brand extension (see first photo).
Hahaha about this paragrah:
“Is it so hard to make a business, in New Jersey, out of garden gnomes, lawn furniture, plastic lawn deer, and the eponymous fountains? ”
Sounds like the perfect investment to me lol
Credit Card Chaser´s last blog ..Credit Cards & Bankruptcy: A Visual Tragedy