Comments on: What’s Better Than Branding the Organization with the CEO? http://AuthenticOrganizations.com/harquail/2008/12/09/whats-better-than-branding-the-organization-with-the-ceo/ aligning identity, action and purpose Fri, 30 Jul 2010 08:29:20 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: CV Harquail http://AuthenticOrganizations.com/harquail/2008/12/09/whats-better-than-branding-the-organization-with-the-ceo/#comment-278 CV Harquail Fri, 09 Jan 2009 01:39:14 +0000 http://AuthenticOrganizations.com/?p=757#comment-278 And I yours! I think the whole issue with Jobs, his health, and his reasonably-limited willingness to discuss it it fascinating-- we should post on it, no? And I yours!

I think the whole issue with Jobs, his health, and his reasonably-limited willingness to discuss it it fascinating– we should post on it, no?

]]> By: Sandy Piderit http://AuthenticOrganizations.com/harquail/2008/12/09/whats-better-than-branding-the-organization-with-the-ceo/#comment-277 Sandy Piderit Thu, 08 Jan 2009 16:10:37 +0000 http://AuthenticOrganizations.com/?p=757#comment-277 With all the ups and downs of Apple stock every time a new rumor about Steve Jobs' health pops up, it's becoming apparent that Apple folks need to be thinking more about these issues. Just wanted to let you know I'm still reading your blog! With all the ups and downs of Apple stock every time a new rumor about Steve Jobs’ health pops up, it’s becoming apparent that Apple folks need to be thinking more about these issues.

Just wanted to let you know I’m still reading your blog!

]]> By: Graeme Martin http://AuthenticOrganizations.com/harquail/2008/12/09/whats-better-than-branding-the-organization-with-the-ceo/#comment-244 Graeme Martin Wed, 10 Dec 2008 23:57:31 +0000 http://AuthenticOrganizations.com/?p=757#comment-244 Great site and I'm going to have a deeper look at your paper on employee branding. I've just finished a couple of book chapters on the topic and have a big research project currently underway, so keen to look at good insights into this field. You're right in that I'm not arguing leadership and senior leadership doesn't matter, but just a little less than we think or should think. The ideas on leadership branding, however, do seem to be important to achieve the kinds of authenticity you are seeking. I'm constantly working with senior management teams that have to live up to the most unrealistic expecatations, which they can never hope to fulfil. I guess managing expectations and distributed leadership are key elements in the solution Great site and I’m going to have a deeper look at your paper on employee branding. I’ve just finished a couple of book chapters on the topic and have a big research project currently underway, so keen to look at good insights into this field.

You’re right in that I’m not arguing leadership and senior leadership doesn’t matter, but just a little less than we think or should think.

The ideas on leadership branding, however, do seem to be important to achieve the kinds of authenticity you are seeking. I’m constantly working with senior management teams that have to live up to the most unrealistic expecatations, which they can never hope to fulfil. I guess managing expectations and distributed leadership are key elements in the solution

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