December 2008

Alternatives to Layoffs: One Truth and Three Lies that keep organizations from trying

December 21, 2008

Tweet After weeks of reports of one organization’s layoffs after another (leaving me to wonder who in corporate America still has a secure job) comes a brighter bit of news – some organizations are trying to find alternatives to layoffs to manage the downturn in their economic prospects, according to The New York Times today […]

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“What if you could buy social justice?” or Does ‘values shopping’ really make a difference?

December 15, 2008

Tweet Can for-profit, for-purpose organizations make a difference, if we patronize them? Thinking about an organization’s authenticity invites us to examine simultaneously what the organization does and how it does it. When we think about organizations being authentic, we assume that organizations have their business purpose — the thing that they’re out there to "do", […]

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What’s Better Than Branding the Organization with the CEO?

December 9, 2008

Tweet Graeme Martin , Director of the Centre for Reputation Management through People at the University of Glasgow, has written an interesting post on his blog, about the Dangers of Branding Leaders . Writing about the practice of creating an organization’s brand / identity from the celebrity personality of the CEO as a strategy for […]

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Designing for Authenticity: More on the NY Jets

December 8, 2008

The December/January 2009 Issue of Fast Company has a lovely online slide-show of the NY Jets facility that follows up on the ideas in my post from September, on the 3 Things The New York Jets Can Teach You About Authenticity. ” The Jets demonstrate in their new facility ways that your organization can use its physical environment — the space where you put yourselves– to help it be more authentic.”

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…You can really see why New York  Jets EVP Sheehy would say: “Our building is the graduate school of football.”

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The Case Against A Marriott Boycott (part 2): Marriott is not Anti-Gay

December 4, 2008

Tweet Another reason not to boycott Marriott? Marriott is not an anti-gay organization. Marriage equality activists who advocate boycotting Marriott hotels are encouraging consumers to punish the Marriott Corporation for its connection to the Mormon Church. Boycott activists argue that the Marriott Corporation’s profits ultimately  subsidize the anti-gay activities of the Church of the Latter-Day […]

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