Comments on: Musselman’s Applesauce Refocusing on Its Core Identity

By: Don Hogan

Don Hogan — Thu, 11 Feb 2010 00:46:01 +0000

Help; I enjoy the small lunch size applesause cups (large crunch) Where can We get a larger family size container ?? We are located in Ozark, Missouri just south of Springfield

By: Howard

Howard — Tue, 13 Jan 2009 19:25:30 +0000

I wonder if you have a recipe for an applesauce cake?

By: CV Harquail

CV Harquail — Mon, 17 Nov 2008 18:34:55 +0000

Jenny,

What an interesting extension…I was thinking only about the “grower-owned is kind of like organic and maybe not so exploitative” angle– but of course there is the social-political-economic context right now that makes Musselman’s refocusing even more interesting.

I wonder if anyone was thinking about that at their agency, or if it is just fortuitous?

Either way, it makes Musselman’s even more a-peel-ing.
cvh

By: Jenny Brown

Jenny Brown — Mon, 17 Nov 2008 15:25:33 +0000

Interesting post. It also makes me think about the connections between marketing and political context. Musselman’s new campaign makes the company seem more “main street” than “wall street,” and these days that’s attractive.