November 2008

B Corporations and Employer Branding

November 27, 2008

Tweet Branding your organization as being "for purpose and for profit" might help you attract just the right kind of talented job applicants. At least that’s what the HR Folks at Reece Computer Systems seem to believe. In their job posting for a Consulting Engineer , Reece Computer Systems not only describes the position and […]

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The Case Against a Marriott Boycott: Marriott is not a Mormon organization

November 25, 2008

Tweet Many GLBT-rights and marriage equality rights activists are up in arms in protest against individuals, business and institutions that supported California’s Proposition 8 to ban same-sex marriage. Letters to prominent individual contributors, protests in front of churches, and calls for boycotts figure prominently in these activists’ efforts both to punish the individual, businesses and […]

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What Makes an Organization Authentically "Mormon"?

November 19, 2008

Tweet Some supporters of GLBT rights are calling for consumers who support marriage equality to boycott "Mormon Organizations". These supporters want to punish the Mormon Church (Church of the Latter-Day Saints, or LDS) as well as Mormon individuals for supporting California’s Proposition 8 banning same-sex marriage. (Note: The Mormon Church officially opposes same-sex marriage. However, […]

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What Do Sarah Palin, Bill Marriott and John Templeton, Jr. Have In Common?

November 17, 2008

Tweet They are all damaging some organization’s reputation, by causing "collateral reputation damage ® ". Sarah Palin is causing collateral reputation damage to Palin Wine. Bill Marriott is causing collateral reputation damage to The Marriott Hotels & Resorts Corporation. John Templeton Jr., MD, is causing collateral reputation damage to the John Templeton Foundation . Palin, […]

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What’s Collateral Reputation Damage®?

November 17, 2008

Tweet Collateral Reputation Damage® is damage done to an organization’s reputation when advocacy by individuals or groups who may or may not be associated with the organization is interpreted by stakeholders as being actions by the organization itself. Image of Collateral Damage from Chet Provorse Hurting the Organization isn’t the focus, but … Using the […]

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Musselman’s Applesauce Refocusing on Its Core Identity

November 17, 2008

Tweet Claiming your authentic identity can be good for your organization. Sometimes, getting back to the core of “who you are” can help your organization create a distinctive position relative to competitors. This is the reasoning behind the new ad campaign by Musselman’s (the company photo credit : fauxto_digit that makes applesauce, apple juice, and […]

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If Stephen Colbert were the CEO of Zappos: Explaining a layoff to your employees

November 13, 2008

Tweet On The Colbert Report , it’s called "The Word".  In Web 2.0, it’s called "transparency ". Historically, it’s called "telling the truth". As I was working on a more serious post about Zappos , I could not push aside my annoyance at the contradiction between the way the Zappos layoff has been discussed in […]

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Authentic Responses to Recession? Try Alternatives to Layoffs

November 10, 2008

Tweet The latest report of the Bureau of Labor Statistics states that in September 2008 alone, 2,269 companies executed a "mass layoff" . (A "mass layoff" is defined as firing at least 50 employees at one time from the organization.) This is the highest number of organizations executing a mass layoff since September of 2001. […]

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The Secret to Obama’s Social Media Success? The Campaign was one step behind.

November 5, 2008

Tweet Everybody’s talking about how Obama’s campaign has revolutionized politics , due in large part to the way that the Campaign employed social media. But as much as it’s true that the Obama Campaign was one step ahead of McCain (and anyone else) in using social media, it was also one step behind just about […]

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