August 2008

Broken promises hurt twice as much

August 27, 2008

Tweet What hurts more: (a) An offensive organizational action or (b) an offensive action that displays inauthenticity? I vote for (b). An offensive action that displays inauthenticity hurts more than an action that is simply offensive.  Why? Because an offensive inauthentic action represents a broken promise. When an organization makes a claim to be a […]

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Tyson Foods lacks faith in its own identity.

August 9, 2008

Tweet When organizations are being authentic, they approach their problems by drawing on their identity. An organization that wants to be authentic must regularly find ways to translate its beliefs about ‘who we are’ into actions that demonstrate ‘who we are’. When an organization has faith in its own identity, it will strive to demonstrate […]

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