Here is a video clip of Andrew Kassoy, a co-founder of the B Lab (the non-profit that has set up the B Corporation structure) speaking at a Stanford Entrepreneurship seminar in February of 2008. It’s interesting to hear the argument behind the B Corporation straight from the folks who thought of it!
Marrying Socially Responsible Investment to the Enterprise
Video courtesy of the Educators Corner of the Stanford Technology Ventures Program.
I am an organizational identity and reputation scholar with a PhD in leadership & organizations. I research, write, teach and consult with organizations about the relationships between organizational identity, actions, and purpose. See the 
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