Here is a video clip of Andrew Kassoy, a co-founder of the B Lab (the non-profit that has set up the B Corporation structure) speaking at a Stanford Entrepreneurship seminar in February of 2008. It’s interesting to hear the argument behind the B Corporation straight from the folks who thought of it!
Marrying Socially Responsible Investment to the Enterprise
Video courtesy of the Educators Corner of the Stanford Technology Ventures Program.
I am an organizational consultant, change advocate, and organizational identity/reputation scholar with a PhD in leadership & organizations. I research, write about, and consult with organizations on the relationships between organizational identity, actions, and purpose. I teach Technology Management, part-time, at Stevens Institute of Technology.
My current research focuses on how social technologies in the workplace can drive organizational change, generate meaning, and catalyze purpose. See the About page for my bio.
