Here is a video clip of Andrew Kassoy, a co-founder of the B Lab (the non-profit that has set up the B Corporation structure) speaking at a Stanford Entrepreneurship seminar in February of 2008. It’s interesting to hear the argument behind the B Corporation straight from the folks who thought of it!
Marrying Socially Responsible Investment to the Enterprise
Video courtesy of the Educators Corner of the Stanford Technology Ventures Program.
I am an organizational consultant, change advocate, and organizational identity/reputation scholar with a PhD in leadership & organizations. I research, write about, and consult with organizations on the relationships between organizational identity, actions, and purpose. I teach Technology Management, part-time, at Stevens Institute of Technology.
My current research focuses on how social technologies in the workplace can drive organizational change, generate meaning, and catalyze purpose. See the 





