http://AuthenticOrganizations.com aligning identity, image and action Wed, 19 Nov 2008 17:50:22 +0000 http://backend.userland.com/rss092 en They are all damaging some organization's reputation, by causing "collateral reputation damage". Sarah Palin is causing collateral reputation damage to Palin Wine. Bill Marriott is causing collateral reputation damage to The Marriott Hotels & Resorts Corporation. John Templeton Jr., MD, is causing collateral reputation ... http://AuthenticOrganizations.com/harquail/2008/11/17/what-do-sarah-palin-bill-marriott-and-john-templeton-jr-have-in-common/ Collateral Reputation Damage is damage done to an organization's reputation when advocacy by individuals or groups who may or may not be associated with the organization is interpreted by stakeholders as being actions by the organization itself. Image of Collateral Damage from Chet Provorse Hurting the Organization isn't the ... http://AuthenticOrganizations.com/harquail/2008/11/17/what-is-collateral-reputation-damage/ Claiming your authentic identity can be good for your organization. Sometimes, getting back to the core of "who you are" can help your organization create a distinctive position relative to competitors. This is the reasoning behind the new ad campaign by Musselman's (the company           ... http://AuthenticOrganizations.com/harquail/2008/11/17/musselmans-applesauce-refocusing-on-its-core-identity/ On The Colbert Report , it's called "The Word".  In Web 2.0, it's called "transparency ". Historically, it's called "telling the truth". As I was working on a more serious post about Zappos , I could not push aside my annoyance at the contradiction between the way the Zappos layoff has ... http://AuthenticOrganizations.com/harquail/2008/11/13/if-stephen-colbert-were-the-ceo-of-zappos-explaining-a-layoff-to-your-employees/ The latest report of the Bureau of Labor Statistics states that in September 2008 alone, 2,269 companies executed a "mass layoff" . (A "mass layoff" is defined as firing at least 50 employees at one time from the organization.) This is the highest number of organizations executing a mass ... http://AuthenticOrganizations.com/harquail/2008/11/10/authentic-responses-to-recession-try-alternatives-to-layoffs/ Everybody's talking about how Obama's campaign has revolutionized politics , due in large part to the way that the Campaign employed social media. But as much as it's true that the Obama Campaign was one step ahead of McCain (and anyone else) in using social media, it was ... http://AuthenticOrganizations.com/harquail/2008/11/05/the-secret-to-obamas-social-media-success-they-were-one-step-behind/ Special Halloween Edition In the spirit of Halloween, a time of costumes, treats and tricks, I'm inspired to start a list of ways that organizations dress themselves up so that they appear to be what they are not. Some of these terms and concepts are familiar. Some terms ... http://AuthenticOrganizations.com/harquail/2008/10/31/faking-an-identity-how-inauthentic-organizations-dress-up/ Too many organizations feel inauthentic. Some organizations never had authenticity, and they feel empty. Other organizations had authenticity once but have since lost it. These organizations feel hollow. In an effort to address its own hollowness, Starbucks has over the last year brought back not one but two of its original ... http://AuthenticOrganizations.com/harquail/2008/10/30/can-organizations-regain-authenticity-by-bringing-back-their-original-visionaries-starbucks/ The McCain Campaign has hired Obama supporters to work as as "paid volunteers ."  As reported by Tom Baldwin in the UK Times, and picked up by The Huffington Post and the Daily Kos, the McCain Campaign is paying temp workers $10 an hour to go door to ... http://AuthenticOrganizations.com/harquail/2008/10/28/mccain-campaign-exploits-the-race-of-their-hired-help/ The Body Shop is Republican? Anita Roddick must be rolling over in her grave. Released last week were the results of a study that shows how organizations have supported the Republican and Democratic parties. The data include direct corporate support (through Political Action ... http://AuthenticOrganizations.com/harquail/2008/10/27/organizational-identity-employee-branding-and-political-contributions-should-you-care-if-the-body-shop-leans-republican/