Employees as Animate Artifacts: Wearing the Brand
Here’s a draft copy of my chapter in Rafaeli, A. and Pratt M. (Eds.) Artifacts and Organizations: Beyond Mere Symbolism.
Lawrence Erlbaum Associates, Mahwah, NJ. 2006.
Employees as Animate Artifacts: Employee Branding by “Wearing the Brand”
The full citation: Harquail, Celia V. (2006) Employees as Animate Artifacts: Employee Branding by “Wearing the Brand”, in Rafaeli, A. and Pratt M. (Eds.) Artifacts and Organizations: Beyond Mere Symbolism: 161-180. Lawrence Erlbaum Associates, Mahwah, NJ. 2006.
I am an organizational consultant, change advocate, and organizational identity/reputation scholar with a PhD in leadership & organizations. I research, write about, and consult with organizations on the relationships between organizational identity, actions, and purpose. I teach Technology Management, part-time, at Stevens Institute of Technology.
My current research focuses on how social technologies in the workplace can drive organizational change, generate meaning, and catalyze purpose. See the 
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