Twitter

7 Signs of Change at Comcast: What I’ve found so far

October 28, 2009

Tweet It looks like Comcast is, in fact, working to integrate its social media efforts into its internal systems. This integration of their customer contact efforts, along with internal leadership initiatives, is powering overall organizational change. In my previous post, I questioned whether people were assuming cultural change at Comcast simply because their CEO claimed […]

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Is Twitter is Really Changing Comcast’s Culture?: 7 Signs to Look For

October 26, 2009

Tweet If you read TechCruch or pay attention to social media gurus, you might think that Comcast was really making progress towards becoming more customer-oriented. We hear a lot about Frank Eliason and his leadership in getting Comcast onto social media to respond to customer complaints that, increasingly, are being voiced online. With @ComcastCares on […]

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Who is advising the NY Jets Management?

August 19, 2009

Tweet Whoever it is, they are doing a good job! I’m not talking about rosters, game strategies or coaching assignments– I’m talking about using a deep understanding of how to support your whole organization in moving towards a goal. Last fall, I posted about the Jets’ new training facility, and how it was designed explicitly […]

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7 Tips for Rendering Authenticity Through Social Media

March 12, 2009

Tweet As part of a presentation I’m giving on “Rendering Authenticity Through Social Media, ” I’ve been distilling advice for from around the online conversation on how organizations can use social media to present themselves authentically. The audience will be a group of managers (practitioners, not professors) who are not themselves directly responsible for social […]

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Tweet Yourself Like the Person You Want to Be

February 18, 2009

Tweet In nearly every corner of my blogging universe, someone is excited about Twitter. Other organizations & leadership bloggers, social media experts, branding experts, and even my info junkie friends are all finding something useful in the opportunity to share information in the super-condensed form of 140 characters. We think that Twitter is a tool […]

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Online Reputations and Authenticity

January 19, 2009

Tweet Through Andy Beal , the Marketing Pilgrim , I saw this interesting visual presentation (embedded at the end of this post) on the importance of online reputation management. The presentation is interesting in its design (more dense and active than your regular power-point presentation) but more importantly in its content. And, the presentation simple […]

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If Stephen Colbert were the CEO of Zappos: Explaining a layoff to your employees

November 13, 2008

Tweet On The Colbert Report , it’s called "The Word".  In Web 2.0, it’s called "transparency ". Historically, it’s called "telling the truth". As I was working on a more serious post about Zappos , I could not push aside my annoyance at the contradiction between the way the Zappos layoff has been discussed in […]

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