Tony Hsieh

The Best PR that $1.6 Million Can’t Buy: Authenticity in Action at Zappos

May 25, 2010

Tweet Gotta love those folks at Zappos. They screw up, they explain, they apologize, and they fix it. And we applaud. Why? Because Zappos’ actions support the company’s stated purpose, and Zappos’ actions support its claims about who they are as a company. It’s Authenticity in Action. The Zappos’ Mistake Story in a Nutshell An […]

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Alternatives to Layoffs: One Truth and Three Lies that keep organizations from trying

December 21, 2008

Tweet After weeks of reports of one organization’s layoffs after another (leaving me to wonder who in corporate America still has a secure job) comes a brighter bit of news – some organizations are trying to find alternatives to layoffs to manage the downturn in their economic prospects, according to The New York Times today […]

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If Stephen Colbert were the CEO of Zappos: Explaining a layoff to your employees

November 13, 2008

Tweet On The Colbert Report , it’s called "The Word".  In Web 2.0, it’s called "transparency ". Historically, it’s called "telling the truth". As I was working on a more serious post about Zappos , I could not push aside my annoyance at the contradiction between the way the Zappos layoff has been discussed in […]

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