November 23, 2009
Tweet The symbols we use to represent our tools also represent the communities that use these tools. One of my favorite corporate image experts, Susan Gunelius, has started an interesting conversation over at Corporate Eye. She wants to know which browser has the best brand identity, and which browser’s logo reflects its identity most effectively. […]
Read the full article →
February 10, 2009
Tweet Employees are often asked to wear clothing and accessories that visually reflect how their organization wants others to see it. Anyone who’s seen a Southwest Airlines employee in shorts and a polo shirt, a New York Symphony Orchestra violinist in his tuxedo, or Jennifer Aniston sporting some "flair" has seen employee branding in action, […]
Read the full article →