Sustainability

Authentic Organizations Turn Green from The Inside Out

February 4, 2009

Tweet How does an Authentic Organization create green products? In her advice to organizations that want to reposition their corporate brands as “eco-friendly”, Susan Gunelius of Corporate Eye argues that organizations need to start being green before they claim to be green. As Gunelius explains: Your customers aren’t going to believe messages claiming your (corporate) […]

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An Agenda for Management Innovation: 25 Challenges

January 27, 2009

Tweet 1. Ensure that management’s work serves a higher purpose. Management, both in theory and practice, must orient itself to the achievement of noble, socially significant goals. 2. Fully embed the ideas of community and citizenship in management systems. There’s a need for processes and practices that reflect the interdependence of all stakeholder groups. 3. […]

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Authentic Food Organizations: Why I love my CSA

May 29, 2008

Tweet Spring is here, and I’m in love again… with my CSA. CSA as in “cyber-spouse avatar”? No, CSA as in Community Supported Agriculture. It’s a group of us — 55 families, Farmer John (that’s John, below), the five or so employees of John’s Starbrite Farm, and 20 weeks of organic produce. [Quick introduction: Community […]

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It’s not that hard to recognize an organization’s authenticity. Even a child can do it.

February 16, 2008

Tweet “Mom, this company really shows their believingness.” So said my nine-year-old daughter. She had just noticed that the tag hanging from the T-shirt I gave her for Valentine’s Day was made from “100% post-consumer waste”. She already knew that the T-shirt was from a company called PositiviTee, that the graphic image printed on the […]

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