Start With Why

Purpose is the Killer App: Why Organizations Need Social Business Tools

July 12, 2011

Tweet What will it really take to get organizations to adopt social media tools inside the enterprise? Mere numbers won’t compel us, so don’t count on ROI. The shiny object syndrome won’t hold our attention, so back off with the bells and whistles. And, please, don’t work on us with peer pressure. We’re above trying […]

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